VP of Customer Marketing
Mendix
Boston, MA (Remote)
$170K/yr - $280K/yrIn-houseFull-timeDirector/executive
6 days ago
Lead, Customer Marketing Products
Nashville, TN (On-site)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
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Job Description
Responsibilities
- Provides product management and ownership for Bridgestone’s customer marketing platforms, leading their establishment and expansion
- Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~11 projects, up to 5 of which may occur concurrently
- Manages customer data enrichment and activation platform contracts, costs, and allocations
- Provides business oversight of the same for the IT managed portion
- Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
- Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
- Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
- Performs L2 triage and support for customer data enrichment and activation platforms
Requirements
- 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
- Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
- Fluency in the languages of technology, sales, and marketing
- Prior use of Adobe Experience Platform
- Minimum qualifications include relevant experience in technology and marketing domains
- Preferred: ability to lead cross-functional initiatives and collaborate with IT and business stakeholders
Preferred
- Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
- MBA
- Automotive, manufacturing industry, and/or retail experience
- Experience leading teams and/or directing agency partners
- PSPO I or PSPO II certification
Benefits
- A supportive and engaging onboarding experience to ensure a smooth transition into our team
- The opportunity to develop and grow, through training and regular mentorship
- Corporate Social Responsibility activities
- A truly global, dynamic and challenging work environment
- Agility and work/life effectiveness and your long-term well-being
- A diverse and inclusive team
- Bridgestone is proud to be an Equal Employment Opportunity employer
Bridgestone Americas
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufactures and markets a diverse portfolio of original equipment and replacement tires, tire-centric solutions, mobility solutions and other rubber-associated and diversified products that deliver social and customer value. These best-in-class offerings are sold to consumers and fleet customers around the world under the trusted Bridgestone and Firestone brand names. With more than 50 production facilities and 55,000 employees, the Bridgestone Americas (BSAM) enterprise spans from Canada to Argentina. Business units of Bridgestone Americas include Bridgestone Retail Operations, the world’s largest network of company-owned retail tire and automotive service centers; Bandag, a leader in commercial tire retreading worldwide and Firestone Industrial Products, a leading provider of technologically advanced air springs for commercial and passenger vehicle applications. At Bridgestone, you are Free to BeWe believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need. To view our terms of use, visit https://www.bridgestoneamericas.com/en/terms-of-use.
Founded in 1990
Nashville, Tennessee, USA
19K employees (568 in marketing)
