Lead Creative Strategist

Responsibilities

• Own creative strategy across assigned clients and verticals, translating business and performance goals into actionable creative plans.
• Develop creative concepts, hooks, angles, messaging, formats, and testing priorities for paid social campaigns.
• Analyze creative performance to identify winning themes, formats, audiences, hooks, and opportunities for iteration.
• Build and maintain structured creative testing frameworks and learning agendas.
• Turn performance data into clear recommendations on what to scale, what to iterate, what to stop, and what to test next.
• Document creative learnings across clients so insights can be applied across the wider team.
• Present creative performance, learnings, testing plans, and recommendations.
• Stay close to platform trends and emerging creative formats across Meta, TikTok, and other relevant paid channels.
• Be comfortable getting hands-on with creative production from concept through to final asset.
• Create and edit paid social assets including static ads, short-form video, UGC-style creative, creator-led content, advertorial assets, and campaign variations.

Requirements

• 5+ years of experience in paid social creative, creative strategy, or performance marketing, ideally within an agency, high-growth brand, or similarly fast-paced environment.
• Demonstrable experience developing creative for platforms such as Meta and TikTok.
• Strong understanding of what makes paid social creative perform, including hooks, messaging, pacing, formats, UGC, creator content, and iterative testing.
• Hands-on creative ability - you should be comfortable creating, editing, or improving assets yourself rather than exclusively briefing others.
• Experience working with short-form video, UGC, static creative, and creator-led campaigns.
• Experience managing or mentoring creatives, designers, editors, creators, or other creative contributors.
• Strong creative judgement and the ability to give specific, actionable feedback.
• Experience interpreting creative performance data and translating it into new concepts and testing priorities.
• Strong project-management skills and the ability to manage multiple clients, deliverables, and deadlines at once.
• Confident client-facing communication and presentation skills.

Benefits

• Great coworkers and a fun collaborative environment;
• Required 1 day in office per week;
• Career growth opportunities;
• Opportunity to work with clients globally;
• Many technical and business challenges to solve.