Komos Tequila Brand Ambassador

Dallas, TX (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 10 days ago

Job Summary

Own the brand advocacy and education strategy for Komos Tequila, leading trade engagement, consumer activation, events, and digital programs while coordinating with sales, distributors, and key accounts to drive availability, visibility, advocacy, and promotion.

  • Lead brand and trade advocacy strategy and programs
  • Oversee consumer activation, events, and education initiatives

Job Description

Responsibilities

  • Maintain awareness of best practices, trends, and competitor brands.
  • Develops and implements brand and trade advocacy strategy for Komos Tequila.
  • Develop, implement, and execute engaging brand and category educational presentations for trade, accounts and consumers.
  • Aggressively pursue and deliver on AP, PODS, consumer event objectives in both On Premise and Retail and against the 4 advocacy pillars – Availability, Visibility, Advocacy and Promotion.
  • Create and maintain relationships with key market stakeholders; local trade community, distributor partners, influencers and local partners and continuously promote Komos Tequila.
  • Acts as a valued partner and consultant to key accounts.
  • Uses judgement and knowledge of the industry to determine Komos Tequila marque(s) should be the key focus and which accounts should take priority.
  • Build, implement and manage consumer activation strategies, programs, and events.
  • Influence education/relationship builders - focused on consumer target.
  • Provide support, activation and memorable experiences for both customers and consumers.

Requirements

  • Bachelor’s Degree plus 2 years of alcohol beverage marketing, sales, and/or distributor experience reflecting increasing levels of responsibility
  • Hospitality, Culinary, Bartender/mixology, Agency Ambassador, or Tasting Room experience
  • Experience with owned social media and networks
  • Expert level understanding of local market knowledge as it pertains to accounts or trade in the alcohol beverage industry
  • Experience with Event or Hospitality Management
  • Candidate is required to have a valid driver’s license, a safe driving record and reliable vehicle (if applicable) at the time of hire. This position will undergo a motor vehicle check (MVR) to confirm a history of safe and responsible driving. If needed, candidate must obtain the appropriate state driver’s license based on the position’s location within 30 days of hire.
  • Required to be 21 years of age or older.
  • Required to obtain Liquor License as required by state/locality.
  • Personal passion and curiosity for spirits and demonstrate a depth of knowledge.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

Preferred

  • Possesses one or more industry recognized certifications such as BarSmarts, Certified Cicerone, etc.
  • Experience working in a high level bar program – Premium Bar segment.
  • Represented a Spirits Brand as an educational ambassador.
  • "Tales of the Cocktail" nominated bar/bartender.
  • Prior experience working for a “world’s best bar.”
  • Luxury brand experience, preferably focused on Spirits.
  • Entrepreneurial mindset, creative with excellent presentation skills.
  • Established social Alcohol beverage network, personal interest, bias to engage and go deeper, proven inquisitiveness.
  • Established relationships within the designated market.
  • Experience with selling and activating premium and luxury spirits
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Strategic Group

Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.

Founded in 2000
New York, New York, USA
141 employees (19 in marketing)

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

See all Strategic Group salaries

Marketing Team

Marketing Team Size
17 (12% of company)
Median Career Experience
5.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
4

Headcount Trend

Current headcount: ~141
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Komos Tequila Brand Ambassador

Strategic Group · Dallas, TX · On-site