IRL Experiential Producer

New York City, NY (Hybrid)

$85K/yr – $115K/yrMid Level2+ years expFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead and own IRL experiential production from kickoff to wrap, translating creative concepts into actionable plans and budgets while coordinating cross-functional teams and vendors.

  • Own production plans, timelines, staffing, and run-of-show deliverables
  • Collaborate with Account Management, Creative, and Strategy to bring fused experiences to life

Job Description

Responsibilities

  • Lead the production of IRL experiential events, activations, installations, and brand experiences.
  • Own the production process from kickoff through planning, pre-production, onsite execution, strike, wrap, and reconciliation.
  • Develop detailed production plans, timelines, staffing plans, production schedules, run of show documents, vendor timelines, deliverable trackers, and other critical production documentation.
  • Translate creative concepts into actionable production plans, scopes, budgets, vendor needs, staffing plans, and executional deliverables.
  • Ensure projects move smoothly through all production phases while proactively identifying risks, solving problems, and escalating issues when needed.
  • Track project status, deliverables, approvals, dependencies, timelines, and production milestones day to day.
  • Balance creative ambition with operational feasibility, budget realities, timelines, site limitations, and onsite execution needs.
  • Partner closely with Account Management, Creative, Strategy, Content, Digital, Live Video, and other internal teams to bring integrated experiences to life.
  • Work with Account Management to ensure production needs, timelines, risks, and decisions are clearly communicated internally and externally.
  • Provide production expertise during internal planning, creative development, project scoping, and execution.

Requirements

  • Minimum 2+ years of experience as a lead Producer on experiential marketing events, activations, or campaigns.
  • Experience in an IRL production role within an agency environment.
  • Proven ability to manage complex projects, timelines, budgets, teams, vendors, and deliverables.
  • Experience developing and managing budgets up to $750,000.
  • Strong oral and written communication skills.
  • Strong analytical, organisational, and interpersonal skills.
  • Experience working across internal teams, partners, vendors, and freelance resources.
  • Experience with city permits and production logistics preferred.
  • Experience with luxury, premium, or high-touch brand experiences preferred.
  • Fluent in Google Suite and Excel.

Preferred

  • Experience with city permits and production logistics preferred.
  • Experience with luxury, premium, or high-touch brand experiences preferred.

Benefits

  • Medical, dental, and vision benefits.
  • 401(k).
  • Parental leave for new parents
  • Citi Bike membership wellness perk.
  • Talkspace membership wellness perk.
  • Opportunity for career growth and development.
  • A dynamic, creative, and collaborative work environment.
  • The opportunity to produce exciting, high-impact IRL brand experiences with a talented and passionate team.
Gradient Experience logo

Gradient Experience

5.0 Glassdoor

Gradient is a future-forward experiential company that helps you out-impact the competition. We were created to help brands ignite deep, authentic connections with their audiences through emotionally engaging experiences. To meet your brand’s business goals, we imagine and implement creative experiences that touch people’s hearts and yield lasting impressions in their minds. Our core focus and service offerings include; IRL/Virtual/Hybrid Experiences, strategic consulting and data insight technologies.

Founded in 2009
New York, New York, USA
119 employees (54 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
4.4K
Traffic Source Mix
Search
32.4%
Direct
43.9%
Referral
10.3%
Social
11.6%
Paid
1.3%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
24 (20% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1