Director, Fundraising Communications and Enablement
American Red Cross
USA (Remote)
$126K/yr - $138K/yrIn-houseFull-timeDirector/executive7+ years exp.
2 weeks ago
iOS Marketing Manager, Ads and Commerce
Mountain View, CA (On-site)
$116K/yr – $166K/yrSenior Level4+ years expFull time
Posted 2 weeks ago
Job Summary
The candidate will own end-to-end B2C launch and adoption campaigns for iOS apps, articulate a differentiated value narrative, and collaborate with Product, Engineering, and UX to influence roadmaps and testing while optimizing iOS touchpoints to hit core KPIs.
- Lead end-to-end launch campaigns for iOS apps.
- Align product and UX insights to roadmaps and alpha/beta testing.
- Optimize app touchpoints and measure KPI performance.
Job Description
Responsibilities
- Develop and execute end-to-end B2C launch and adoption campaigns for mobile app experiences on iOS devices.
- Craft differentiated value propositions and narrative frameworks that communicate the unique value of Google solutions to iOS consumers.
- Partner with Product, Engineering, and UX teams to represent user insights, shape mobile roadmaps, and support alpha/beta feature testing.
- Optimize iOS consumer touchpoints (e.g., App Store optimization, in-app onboarding, engagement flows) and track performance against core KPIs.
Requirements
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience in consulting and working with behavioural marketing data.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.Check out our career opportunities at goo.gle/3DLEokh
Salaries
Posted range
$116K/yr – $166K/yr
Taken straight from the job posting.
Mobile & App UA median pay in the United States
Most pay falls between $102K and $160K. Based on 50 salaries.
Marketing Team
Marketing Team Size
100,288 (31% of company)
Median Career Experience
20.5 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
46
People
HR / Recruitment
Marketing Leadership
Ramiro Sanchez
CMO | Sr Director Marketing, Latin America
At the company for 10 years
Alison Wagonfeld
VP Marketing, Google - Chief Marketing Officer (CMO), Google Cloud
At the company for 10 years 6 months
Peder Ulander
Vice President Marketing
At the company for 1 year 6 months
Menaka (MK) Shroff
VICE PRESIDENT, MARKETING – GLOBAL ANDROID ECOSYSTEM
At the company for 9 years 1 month
Funding
Total Funding
$26.1M
Last Raise
$25M
Series Unknown, 27 years ago
Funding History
- Jun 1999Series Unknown • $25M
- Nov 1998Angel • $1M
- Aug 1998Pre Seed • $100K
Traffic Signals
Monthly Visitors
83.9B
Monthly Google Ads Budget
$59.2M
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%
Headcount Trend
Current headcount: ~325.4K
Links
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