International Growth Associate

Responsibilities

• Paid Marketing: Launch, manage, and optimize Meta (Facebook/Instagram) and potentially Google Ads campaigns targeting students and parents.
• Creator Partnerships: Find and recruit local UGC creators, education influencers, and student ambassadors to promote Miyagi.
• Outreach & Collaborations: Reach out to creators, negotiate partnerships, coordinate content production, and track campaign results.
• Growth Experiments: Test new acquisition channels, messaging, creatives, and distribution strategies.
• Market Research: Understand how students in your market study, discover educational products, and use social media.
• Analytics: Track performance metrics including signups, conversion rates, and customer acquisition costs.

Requirements

• Strong understanding of social media platforms, especially TikTok, Instagram, and Facebook.
• Excellent written communication and outreach skills.
• Creative, resourceful, and comfortable experimenting.
• Analytical and interested in measuring results.
• Familiarity with Meta Ads, Google Ads, influencer marketing, or UGC is a plus.
• Strong understanding of at least one international market, particularly Kenya, Nigeria, Ghana, Ethiopia, India, or Pakistan.
• Self-motivated and comfortable working in a fast-moving startup environment.
• Prior startup experience is not required. We care more about initiative, execution, and results than credentials.