Senior Growth Marketing Lead

Responsibilities

• Shape the strategy, then own your part of it. Bring a strong point of view to acquisition strategy alongside growth leadership. Own the roadmap for your channels, partnerships, and growth bets: what to test first, how much to invest, and when to scale.
• Launch it yourself. Get hands-on with the campaigns, briefs, budgets, and platforms. Take channels from first test to sustained investment.
• Run the experimentation engine. Every test has a hypothesis, success metrics, a decision date, and predefined criteria to scale, iterate, or kill. Increase test velocity every quarter.
• Prove incrementality. Partner with Data on holdouts, geo tests, and matched-market tests. Make investment calls on incremental impact, LTV, and CAC, not platform attribution.
• Iterate on creative, offers, and landing pages. Partner with Creative and Site & Conversion to test channel-specific assets, offers, and pages. Own the test plan, the read, and the recommendation.
• Run the operating cadence. Own daily pacing, weekly scorecards, and monthly cohort and channel reviews. Bring a clear point of view on what to do next.
• Build with AI. Build and run agents and automations for reporting, research, creative analysis, and performance monitoring that stay in use.
• Raise the bar. Define the testing best practices the team follows and be the go-to expert on experimentation. Mentor others and direct the work of partners and agencies. Help shape the team and the role's scope as the work grows

Requirements

• 8+ years in growth or performance marketing at a consumer, marketplace, or technology company
• Has owned acquisition strategy for a channel or portfolio, not just execution, and set its budget and goals
• Has taken at least one new acquisition channel from first test to scaled, sustained investment
• Has built and run a structured experimentation program, and can walk us through specific tests: the hypothesis, the result, and what changed because of it
• Has designed or run incrementality tests (holdouts, geo, or matched market)
• Has owned or reported on CAC, LTV, and ROAS for a funnel, and optimized for quality over volume
• Can name the AI tools in your current workflow and an agent or automation you built that is still in use
• Has coached or mentored other marketers, or set the standards a team works to
• Has led high-visibility, cross-functional initiatives and influenced senior leaders without direct authority
• Moves fast and works independently in ambiguous, fast-changing environments

Preferred

• Experience acquiring supply-side participants (partners, creators, sellers, or affiliates) in a two-sided marketplace
• Experience across offline or non-traditional channels (podcast, OOH, affiliate, creator, partnerships)
• Experience bringing work in-house from agencies
• Experience at a high-growth startup through a period of rapid scale

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options
• This role can be based in our New York City office or remote within the U.S. Remote team members travel to the NYC office as needed.