Category Growth Manager, Women's Hormones

Responsibilities

• Own the strategy and growth of Women’s Hormones, including clear goals, priorities, performance metrics, and growth plans.
• Develop a category strategy informed by market opportunity, customer needs, competitive dynamics, clinical considerations, and AgelessRx's broader business strategy.
• Build a deep understanding of category performance and economics, including revenue, conversion, activation, CAC, LTV, retention, margin, payback, and ROI.
• Identify the biggest opportunities and constraints to growth and translate them into clear priorities and recommendations.
• Evaluate opportunities across pricing, packaging, offers, bundling, positioning, customer segments, and the broader category business model.
• Build business cases and make recommendations about where AgelessRx should invest, test, expand, or change direction.
• Become the internal expert on the category, customer, and competitive landscape.
• Build an ongoing customer feedback loop through interviews, user testing, surveys, behavioral data, Customer Experience insights, and other qualitative and quantitative research.
• Develop a deep understanding of what customers need, how they make decisions, why they choose AgelessRx or a competitor, and where their experience falls short.
• Continuously evaluate competitors, including their positioning, products, pricing, customer experience, strengths, weaknesses, and emerging strategies.

Requirements

• 7+ years of experience across category management, growth, product marketing, general management, business strategy, consumer product, or a related commercially focused role.
• Experience owning meaningful growth or commercial outcomes for a digital product, consumer health business, telehealth service, subscription business, marketplace, or category-level business line.
• Demonstrated ability to understand a market and translate customer, competitive, and performance insights into business strategy and execution.
• Strong commercial and analytical skills, with experience working with metrics such as revenue, conversion, CAC, LTV, retention, activation, margin, payback, and ROI.
• Experience building, launching, or scaling products, services, categories, or business lines in an ambiguous or rapidly changing environment.
• Strong customer research instincts and comfort directly interviewing customers, evaluating customer behavior, and translating insights into action.
• Experience with positioning, value propositions, pricing, packaging, offers, go-to-market strategy, or new product/service launches.
• Comfort operating in a regulated environment where growth must be balanced with clinical accuracy, privacy, compliance, patient trust, and responsible communication.
• Strong Excel or Google Sheets skills; familiarity with GA4, Looker, SQL, CRM/lifecycle platforms, or product analytics tools is a plus.
• Experience in telehealth, digital health, consumer health, women's health, or another regulated consumer category is strongly preferred; genuine curiosity about longevity, preventative health, and the future of healthcare.