Growth Marketing Manager

Responsibilities

• Own and scale paid social acquisition: Set the strategy and lead execution and optimization of our Meta and TikTok campaigns to drive efficient, scalable customer acquisition.
• Own full-funnel performance: Look beyond top-of-funnel metrics. Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions.
• Manage paid social budget allocation: Build a process for monitoring performance and allocating budget across channels, campaigns, and products.
• Build a rigorous experimentation roadmap: Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages to unlock incremental growth.
• Lead creative strategy and testing: Partner with Creative to develop high-potential ad concepts, iterate on winning ads, and share creative insights that improve performance.
• Identify new growth opportunities: Stay current on platform trends, emerging ad formats, and targeting capabilities to find new ways to reach and convert our audience.
• Collaborate cross-functionally: Work with external agencies and our Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion.
• Build AI-powered workflows: Identify and implement ways to use AI and automation to speed up creative testing, improve campaign management, and increase efficiency.
• Build scalable performance reporting: Create automated, easy-to-understand reporting that shares useful insights and learnings across the business.
• The impact you’ll have - Build a repeatable process for faster creative testing.

Requirements

• 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization.
• A track record of maintaining efficiency while scaling paid social spend and acquisition.
• Comfort working in a fast-moving, high-ownership, and ambiguous environment.
• Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative.
• A systems mindset and experience building scalable processes.
• Excellent communication skills, including the ability to turn data into actionable insights, engage a range of stakeholders, and influence business decisions.
• Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization.

Benefits

• Benefits include comprehensive health coverage, a remote-first workplace, unlimited PTO, and additional perks.