International Digital Analytics Manager

Corona, CA (Unknown)

$103K/yr – $125K/yrSenior Level3+ years exp

Posted 3 days ago

Job Description

Responsibilities

In the role of International Digital Analytics Manager, you'll fuel the international digital growth of Monster's diverse brand portfolio, transforming data into actionable strategies that power performance across web, social, paid media, search, and promotions. You'll support the Analytics Director in defining the roadmap and designing impactful measurement frameworks, unlocking consumer insights, and implementing best-in-class analytics solutions that drive smarter marketing decisions and accelerate brand for international markets.
Analyze performance across paid social, online video, programmatic, CTV (Connected TV) , search, websites, organic social, creators, CRM (Customer Relationship Management), and eCommerce. Integrate additional media and commercial data where available to provide a comprehensive view of marketing effectiveness. Act as a data storyteller by creating dashboards and presentations that effectively convey actionable insights for technical and non-technical audiences.
Use Tealium or equivalent CDP (Customer Data Platform) solutions to analyze first-party data and develop audience segments based on consumer behavior, engagement, and lifecycle stage. Partner with CRM and media teams to define use cases for acquisition, engagement, retention, and reactivation.
Build and maintain detailed reports and dashboards in Power BI and Excel, focusing on key performance indicators across different data sources, including website traffic, e-commerce, and CRM metrics. Ensure data accuracy and integrity across all marketing platforms and tools.
Work cross-functionally with a global team to monitor campaign KPIs and data sources. Ensure alignment of marketing insights and recommendations with overarching campaign strategies and objectives.
Collaborate with relevant teams on tagging and pixel implementation using Google Tag Manager to ensure accurate tracking and reporting of marketing activities.
Design, implement, and analyze A/B tests to optimize marketing strategies and personalize site experiences and Identify opportunities to improve conversion rates and implement strategies to enhance user experience and increase sales.
Manage development of dashboards and analysis to answer strategic questions for the business
Explore and evaluate emerging AI technologies, including AI agents and agentic workflows, to identify opportunities to automate repetitive analytics tasks, accelerate insight generation, and improve marketing effectiveness.
Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends

Requirements

Prefer a Bachelor's Degree in the field of - Marketing, Business Analytics, Data Science, Statistics, or a related field.

Preferred

Between 3-5 years of experience in Power BI, Tableau, Google Analytics 4
Between 3-5 years of experience in data analysis and reporting, Consumer Packaged Goods (CPG) industry preferred.
Google Analytics 4, Google Tag Manager

Monster Energy

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. Monster Energy is an affirmative action and equal opportunity employer.Monster Energy is aware of recruiting scams targeting jobseekers with fake job postings or seemingly legitimate job postings with false pay ranges. Please note that Monster Energy does not ask our candidates to download apps or make any form of payment(s) to be considered for jobs. Monster Energy works with applicants through our careers page and monsterenergy.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information on our Monster Energy careers page and contact us directly with any questions at contacthr@monsterenergy.com.

Founded in 2002

Corona, California, USA

6.4K employees (1,467 in marketing)

www.monsterenergy.com

Salaries

Posted range

$103K/yr – $125K/yr

Taken straight from the job posting.

The middle of this range ($114K) is in line with the median base salary for Marketing Analytics Manager roles in the United States ($115K).

Marketing Analytics Manager median pay in the United States

$115K/yr

Most pay falls between $105K and $150K. Based on 33 salaries.

See all Marketing Analytics Manager salaries See more Marketing Analytics Manager jobs

See all Monster Energy salaries

Marketing Team

Marketing Team Size

1,315 (20% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

1.4M

Traffic Source Mix

57.9%

Direct

32.6%

Referral

5.4%

Social

2.9%

Paid

1.1%

Headcount Trend

Current headcount: ~6.3K

Links

www.monsterenergy.com

X (Twitter)

Crunchbase

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