Intern, Digital Marketing & Data Analytics

Responsibilities

• Monitor web analytics dashboards and key reporting tools.
• Make recommendations to optimize Key Performance Indicators (KPIs).
• Communicate paid search strategy/recommendations and report on paid campaign performance to internal team members.
• Leverage data to measure and optimize paid advertising support & drive insights.
• Support strategy to add Google Ads, Microsoft Ads and digital advertising into marketing journeys.
• Monitor and analyze emerging Search Engine Marketing (SEM ) industry trends and news.
• Initiate new and innovative ways to advertise ABA offerings by continually testing marketing approaches and messaging to increase metrics (impressions, CTC, conversions).
• Adopt Google Analytics 4 standards to track user events and conversions through a customer journey and drive adoption of self-serve for web usage metrics to drive insights.

Requirements

• Experience working with and knowledge of Google Analytics, Google Tag Manager, and Google Data Studio for data/conversion tracking and reporting. Preference for Google Analytics & Google Ads Certifications.
• Strong reasoning and analytical skills.
• Data-driven thinking with a propensity to always look for ways to improve performance.
• Experience with Search Console, SEMRush or other SEO and AEO/GEO monitoring tools and keyword research.
• Experience using MS Office Suite, in particular strong knowledge of Excel.
• Must be able to analyze data using charts and graphs using Excel.
• Must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later.

Preferred

• Marketing
• Integrated Marketing
• Advertising
• Communications

Benefits

• Click Here to review ABA's holistic approach to Benefits and Total Rewards.
• American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.