Integrated Media Planner

Responsibilities

• Support the day-to-day planning and stewardship of assigned client business
• Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
• Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations
• Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
• Develop RFPs and coordinate with media partners under the guidance of senior team members
• Maintain visibility into active projects across planning, digital, and investment teams
• Support client communications by responding promptly and professionally to requests
• Assist with project timelines and help coordinate cross-functional inputs to meet deadlines

Requirements

• 1.5–2 years of media planning and/or digital buying experience within a media agency
• Working knowledge of full-funnel, cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
• Strong analytical skills with the ability to evaluate campaign performance and report on KPIs
• Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
• Ability to build and maintain positive working relationships with internal teams and media partners
• Clear written, verbal, and presentation skills
• Highly organized with strong attention to detail and the ability to manage multiple priorities
• Collaborative team player with a desire to learn and grow
• Proficiency in Microsoft Office with expertise in Excel

Preferred

• Financial Services experience preferred but not required