Integrated Media Manager

Responsibilities

• Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests.
• Develop and present comprehensive media recommendations encompassing both tactical activations and high-impact, custom solutions to achieve client goals.
• Oversee end-to-end campaign execution—from trafficking and creative delivery through reporting and optimization—ensuring quality control, accuracy, and adherence to deadlines.
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• Lead campaign performance analysis, providing actionable insights and optimization strategies based on data and key performance indicators (KPIs).
• Maintain a full understanding of ongoing projects across planning, digital, and investment teams to ensure strategic alignment.
• Guide, mentor, and develop junior team members—setting clear expectations, prioritizing work, ensuring quality standards, and fostering professional growth.
• Collaborate on project timelines and coordinate cross-functional inputs to meet delivery milestones.
• Support junior staff in developing clear and strategic RFPs, ensuring proposals from media partners are innovative, best-in-class, and aligned with client objectives.
• Contribute to Ptarmigan Media’s thought leadership and new business development initiatives.

Requirements

• 4+ years of media planning and buying experience within a media agency.
• Strong knowledge of 360° cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
• Proven ability to develop and implement innovative ideas that enhance channel performance and client processes.
• Strong analytical skills with the ability to interpret digital performance data and report on KPIs across multiple tactics.
• Effective negotiation skills that deliver incremental value for client investments.
• Proficiency with key tools including Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma.
• Proven ability to build strategic, collaborative relationships with media partners and clients.
• Exceptional communication, presentation, and writing skills.
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment while managing multiple priorities.
• Advanced proficiency in Microsoft Office Suite.

Preferred

• Experience in the Financial Services category preferred, but not required.