Integrated Marketing Specialist

Responsibilities

• Support the Brand Marketing team in the execution of key integrated marketing initiatives, seasonal priorities, and cross-functional projects.
• Partner with the Brand Marketing Manager to manage product marketing efforts and ensure product information is accurate and current within the product management system.
• Drive clear communication of product and marketing strategies across the brand to align global positioning, objectives, and consumer messaging.
• Serve as the liaison between the PLM and Marketing teams, translating product information into actionable marketing inputs.
• Lead the development of seasonal product positioning and storytelling in partnership with Product, Category Management, Creative, and channel teams.
• Conduct marketing and consumer research to inform seasonal strategy, campaign briefs, and culturally relevant brand activation.
• Coordinate product seeding requests and organize seasonal footwear samples, ensuring cross-functional teams order against key product stories and timelines.
• Create executive-level campaign summary decks and provide flexible support for priority Brand Marketing projects and deliverables.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field, or an equivalent combination of education and relevant experience.
• Minimum 4 years of experience in the footwear or apparel industry, specifically within product marketing or brand marketing.
• Strong understanding of the footwear industry, product marketing processes, and integrated brand storytelling across the marketing funnel.
• Deep connection to pop culture, consumer trends, and the cultural moments that shape brand relevance.
• Excellent written and verbal communication skills, with the ability to create clear, executive-ready presentations and campaign materials.
• Highly collaborative and effective in cross-functional environments, with strong relationship-building and stakeholder management skills.
• Demonstrated ability to prioritize, manage deadlines, operate with urgency, and adapt quickly in a fast-paced and changing environment; some travel may be required.

Preferred

• Experience working for a major national brand; international marketing experience is preferred.

Benefits

• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.