Integrated Marketing Specialist

Responsibilities

• Support all aspects of day-today operations across the broad reach function and integrated marketing
• Collaborate with cross functional internal teams across (but not limited to) paid media, PR, BI, data, and finance while also building relationships with external agency partners
• Analyze performance results for broad reach channels and provide insightful findings, recommendations and optimizations to meet KPI goals
• Support digital marketing performance monitoring and reporting efforts
• Assist in building utms, c-tracking and QR codes for Integrated Marketing campaigns as well as other cross-functional initiatives
• Manage invoicing, pacing and budget management across Broad Reach marketing channels
• Develop presentations, conduct competitive analysis and other documents to communicate performance recaps and insights to the broader marketing organization
• Support integrated campaign planning, taxonomy and launch prep, execution and reporting efforts across Core Conditions, Pets, and Subscription campaigns

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field or the equivalent in related experience.
• 2+ years of experience in performance marketing, ad agency or similar
• Familiarity with broad reach mediums such as streaming video (OTT/CTV, OLV), streaming audio, linear TV, terrestrial radio and podcasts media planning and execution
• Understanding of performance marketing and ability to work toward revenue and efficiency goals
• Skills in Microsoft Office and/or Google Suite
• Strong analytical and quantitative skills
• Strong written, verbal communication, collaboration and presentation skills

Benefits

• medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave
• mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!