Integrated Marketing Specialist

Responsibilities

• - Manage Integrated Campaign Execution: Translate approved brand strategies into campaign workplans, deliverables, and timelines. Manage assigned initiatives from briefing through launch and post-campaign evaluation.
• - Manage the Marketing Calendar: Coordinate evergreen programs, promotions, and product launches across channels, identifying dependencies and recommending adjustments to improve integration and execution.
• - Develop Briefs and Guide Creative Execution: Prepare campaign and creative briefs, consolidate stakeholder input, and provide feedback to help ensure materials meet objectives, brand standards, and channel requirements.
• - Manage Day-to-Day Agency Workstreams: Serve as the primary contact for assigned projects, communicating priorities, monitoring deliverables, and resolving routine execution issues. Escalate scope, cost, or strategic decisions to the Director.
• - Execute Shopper Marketing and Retail Media Programs: Partner with Marketing, Sales and agency teams to develop and execute approved customer-specific activations. Coordinate creative, promotional details, retailer requirements, and performance recaps.
• - Manage Social, Influencer and PR Projects: Oversee assigned activations with internal and external partners, ensuring consistent messaging, timely delivery, and alignment with campaign objectives.
• - Analyze Results and Recommend Improvements: Evaluate campaign reporting against established KPIs, identify performance drivers, and recommend optimizations and future tests.
• - Manage Assigned Project Budgets: Track commitments and spending, maintain forecasts, review invoices, and recommend adjustments within approved budgets and authorization limits.
• - Support Product Launches: Develop and manage activation workplans with Brand, Innovation, and Sales, ensuring marketing deliverables are ready for key milestones.
• - improve Marketing Processes: Strengthen briefing, approval, reporting, and project-management practices to improve speed, consistency, and accountability.

Requirements

• - 3–5 years of relevant experience in integrated marketing, brand activation, consumer marketing, or agency account management.
• - Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent relevant experience.
• - Demonstrated experience managing campaigns or substantial campaign workstreams from briefing through execution and reporting.
• - Experience working with external agencies, creative partners, or vendors, including providing feedback and managing timelines.
• - Experience collaborating across functions and managing multiple projects with limited day-to-day supervision.
• - Ability to interpret campaign results, develop clear performance summaries, and recommend actionable improvements.
• - Experience tracking project budgets and managing spending against approved plans.
• - Strong writing, presentation, organization, and stakeholder-management skills.

Preferred

• - 3–5 years of relevant experience in integrated marketing, brand activation, consumer marketing, or agency account management.
• - Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent relevant experience.
• - Demonstrated experience managing campaigns or substantial campaign workstreams from briefing through execution and reporting.
• - Experience working with external agencies, creative partners, or vendors, including providing feedback and managing timelines.
• - Experience collaborating across functions and managing multiple projects with limited day-to-day supervision.
• - Ability to interpret campaign results, develop clear performance summaries, and recommend actionable improvements.
• - Experience tracking project budgets and managing spending against approved plans.
• - Strong writing, presentation, organization, and stakeholder-management skills.
• - CPG or food and beverage experience preferred; relevant consumer-brand or agency experience also considered.
• - Exposure to shopper marketing or retail media preferred.