Responsibilities

• Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery and value tracking.
• Translate stakeholder objectives into clear program briefs, defining target audiences, value propositions, messaging, KPIs and measures of success.
• Manage program activities and workflows using internal planning and marketing platforms.
• Plan and deliver event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys and communications plans.
• Develop messaging frameworks, agenda narratives, speaker enablement materials and key content assets.
• Manage program milestones, dependencies, roles and responsibilities, budgets and delivery requirements.
• Coordinate production, rehearsals, onsite/day-of execution and post-event lead management and follow-up.
• Apply audience segmentation and journey mapping to create cohesive experiences across digital communications, content and events.
• Own program measurement, including attendance quality, engagement metrics, follow-up conversion and insights reporting.
• Partner with stakeholders, creative teams, production resources and other cross-functional teams to deliver high-quality, brand-aligned programs.

Requirements

• 5-7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing or a related field.
• Proven experience leading complex marketing programs from strategy and planning through execution, measurement and optimization.
• Strong event and experience management background, including in-person, virtual and/or hybrid programs, production and onsite delivery.
• Excellent stakeholder management skills, with experience working with senior leaders and cross-functional teams in large or matrixed organizations.
• Strong content and communications capabilities, including messaging, storytelling, executive communications, presentations and speaker enablement.
• Demonstrated program management skills, including managing multiple workstreams, timelines, dependencies, budgets and competing priorities.
• Experience with audience segmentation, journey planning and using engagement data and KPIs to evaluate program performance.
• Excellent written and verbal communication skills with strong executive presence and attention to detail.

Preferred

• Familiarity with AI-enabled marketing tools, AI agents and workflow automation is an asset.
• Experience leading teams or providing strategic direction and quality assurance is an asset.
• Experience in professional services or another complex B2B environment is an asset.