Responsibilities

• Develop seasonal storytelling strategies aligned with key product investments and marketing priorities.
• Create and maintain content plans that provide visibility into the omnichannel strategy, key initiatives, and deliverables.
• Support content strategy and creative briefs for seasonal campaigns, special projects, and integrated marketing initiatives.
• Present content direction to Creative and Photo teams, including flats, PDP, editorial, and campaign content needs.
• Partner with Creative and Photo teams from briefing through final execution to ensure content aligns with the overarching strategy.
• Coordinate creative asset development, reviews, approvals, and cross-functional alignment.
• Support campaign management, including timelines, milestones, and deliverables.
• Maintain the marketing calendar and track key milestones across initiatives.

Requirements

• Experience in content strategy, integrated marketing, brand marketing, or campaign planning, preferably within retail, fashion, or a consumer brand.
• Strong understanding of omnichannel content and creative development.
• Experience partnering cross-functionally with Marketing, Merchandising, Creative, and Photo teams.
• Strong communication, presentation, project management, and organizational skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.