Integrated Marketing Manager (Short Term)

Responsibilities

• Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown and game activations, and influencer-led programs
• Manage agency and vendor partners for creative and asset production, setting creative checkpoints, decision points and escalation paths at the start of vendor-led work
• Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels with Creative, Social, Comms, Media and regional teams
• Partner with Product Marketing to bring launches to market, translating product value into credible, audience-first messaging and launch plans
• Define success metrics, report on campaign results, and use insights to refine messaging, creative and channel strategy

Requirements

• 8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms or creator-driven ecosystems
• Strong understanding of the gaming ecosystem, including live service games, UGC platforms and creator-driven economies
• Experience working with creators and influencers, including partnership management and content briefs
• Experience leading cross-channel campaigns across social, video, paid media, live content and events in multiple markets
• Strong storytelling, organizational and project management skills, with a clear creative point of view and sound judgment on credibility and authenticity

Preferred

• Preferred: experience running large events or tentpole moments, and the ability to ramp quickly in a temporary role