Integrated Marketing Manager - Gateway & Verticals

Responsibilities

• Own the integrated marketing strategy and plan for NMI\'s core payment gateway, aligned to pipeline and revenue goals.
• Develop and execute multi-channel campaigns to acquire new ISO partners, drive gateway adoption and support cross-sell and upsell opportunities.
• Develop verticalized marketing strategies for priority markets, using market, customer and competitive insight to tailor positioning, messaging and campaigns to specific industry needs.
• Build a strong understanding of ISO and ISV audiences, their buying journeys, challenges and decision drivers.
• Partner with product marketing and content teams to develop compelling messaging, thought leadership, customer stories, campaign content and sales enablement.
• Work closely with demand generation to define target audiences, campaign journeys, lead follow-up and conversion strategies.
• Collaborate with sales, channel and other marketing teams to ensure programs are aligned to commercial priorities and effectively executed.
• Manage campaigns from planning through execution, reporting and optimization, ensuring activity stays on track, on budget and on brand.
• Track performance against agreed KPIs and use insights to continuously improve targeting, messaging, channel mix and campaign effectiveness.

Requirements

• 5-7+ years of B2B marketing experience, ideally in payments, fintech, SaaS, or enterprise technology.
• A marketing or related business degree or equivalent.
• Proven experience developing and executing integrated marketing strategies and campaigns that contribute to pipeline and revenue growth.
• Experience with verticalized marketing, including developing market-specific positioning, messaging and go-to-market programs.
• Strong understanding of B2B partner or channel-led business models. Experience marketing to ISOs, ISVs, PayFacs or other payments audiences is highly desirable.
• Experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration.
• Experience collaborating with and managing agency partners.
• Strong digital marketing, campaign management and performance measurement skills, including marketing automation (Salesforce, Hubspot, Pardot, ZoomInfo), SEM, SEO, PPC, display, programmatic, etc, as well as analytics (GA4).
• Exceptional project management, communication and stakeholder alignment skills.
• Creativity, curiosity, initiative and a strong commercial mindset.

Benefits

• - A remote first culture!
• - Competitive compensation and benefits
• - Personal growth and advancement opportunities
• - Flex PTO & dedicated sick time
• - Health, Dental and Vision Insurance
• - Life, ADD, Short-term and Long-term Disability insurance
• - 401k matching up to 4% after two months of service
• - Flexible Spending Account
• - Paid Parental Leave
• - Company volunteer days