Integrated Campaign Lead - Mid-Market Demand Generation

Responsibilities

• Campaign architecture across product x motion (e.g., Advanced / IES across New to Franchise, Upgrader, and DTM)
• Campaign strategy, including audience, motion, campaign thesis, behavior change, CTA, offer logic, and KPI definition
• Integrated campaign briefs that align PMM, channels, MOPs, Analytics, Sales, Finance, and execution partners
• Cross-channel orchestration across email, paid, web, lifecycle, sales, events, content, accountant, services attach, and other relevant channels
• Launch readiness, including gaps, dependencies, blockers, risks, decision needs, and greenlight inputs
• Execution governance, including workbacks, milestones, QA visibility, trafficking coordination, escalation, and operating cadence
• Campaign performance readout, connecting channel-level activity to campaign-level business outcomes
• R&R clarity across PMM, channel owners, MOPs, Sales, Finance, and leadership stakeholders
• Campaign Strategy and Architecture Define the campaign structure for assigned pods, products, or motions. Translate business goals into clear campaign constructs, including audience, motion, buyer problem, campaign thesis, behavior change, CTA, offer, journey, and success metric. Ensure leadership can see which campaigns exist, which are TBD, what each campaign is meant to do, and where the gaps are.
• Integrated Campaign Brief Ownership Own the integrated campaign brief as the source of truth for each priority campaign, clarifying:\n- Business objective\n- Target audience or account pool\n- Product / motion focus\n- Buyer insight or problem\n- Campaign thesis\n- PMM messaging inputs\n- Primary behavior change\n- Offer / CTA\n- Channel requirements\n- Sales handoff needs\n- Measurement plan\n- Dependencies and decision points

Requirements

• Strong campaign strategy and integrated marketing experience.
• Ability to translate business goals into audience, motion, message, CTA, journey, and KPI logic.
• Strong cross-channel fluency across lifecycle, paid, web, events, content, sales, partner, and nurture motions.
• Experience building campaign briefs, launch plans, workbacks, readiness views, and performance readouts.
• Ability to operate in a matrixed organization with PMM, Sales, Finance, Product, MOPs, Analytics, and channel teams.
• Commercial orientation and comfort connecting campaign work to pipeline, revenue, funnel progression, and business outcomes.
• Strong judgment on when to escalate, when to simplify, and when to force clarity.
• Ability to manage ambiguity without creating unnecessary process.
• Strong written and verbal communication skills, especially for leadership-ready updates.
• Experience with campaign measurement, funnel reporting, dashboards, routing, and marketing operations dependencies.