Institutional Marketing Lead - North America, VP II - State Street Investment Management

Responsibilities

• Build campaigns and lead the marketing efforts for investment themes and applicable State Street Investment Management products (ETFs, Cash, DC, and DB) – manage all touch points to ensure consistency of messaging and voice
• Develop and update collateral, videos, web content, sales tools and educational materials for general or channel-specific needs
• Leverage data and business intelligence to create relevant, scalable and repeatable integrated marketing programs and key deliverables for State Street Investment Management products
• Partner with internal and external stakeholders on product positioning, product materials, capabilities messaging, webinars, web presence and segmented communications to relevant audiences
• Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI
• Manage a marketing budget against marketing plans
• Collaborate with PR team to create earned media opportunities

Requirements

• A strong understanding of the institutional marketplace and the buying criteria of asset owners, financial institutions, consultants and DB and DC clients
• In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules
• Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs
• Proven project management skills, with the ability to multi-task and prioritize
• Strong verbal and written communication and interpersonal skills
• Demonstrated ability to confidently interact with and influence senior stakeholders
• Excellent relationship building skills
• Ability to influence and collaborate to drive results
• Strategic thinker, creative in approach
• Understanding of CRM and reporting systems such as Salesforce, Adobe, and Tableau

Preferred

• Bachelor’s degree preferably with major in marketing or communications

Benefits

• Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.