Influencer Marketing Team Lead

New York, USA (Hybrid)

$90K/yr – $100K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive influencer marketing operations and team leadership to deliver measurable campaign results.

  • Must-have: 3–5 years managing teams in marketing or digital agencies.
  • Standout: Hands-on leader who mentors the team while handling day-to-day delivery.
  • Standout: Cross-functional collaboration with clients, stakeholders, and a Solution Architect.

Job Description

Responsibilities

  • Lead a team of project managers and campaign ops professionals, supporting their growth and ensuring high-quality execution across all campaigns.
  • Partner with clients and internal stakeholders to develop and execute effective influencer marketing strategies and creative concepts.
  • Serve as the operational lead in client meetings and presentations, helping communicate value, progress, and performance.
  • Oversee influencer coordination, timeline management, content review, and campaign optimization.
  • Establish and maintain internal workflows, timelines, and cross-functional collaboration processes.
  • Monitor campaign results and analyze performance to ensure KPIs and client expectations are met.
  • Deliver thoughtful post-campaign reports and strategic recommendations.
  • Stay current with social media trends, platform updates, and emerging influencer marketing practice.
  • Collaborate closely with the Solution Architect on business proposals, project delivery, and internal knowledge sharing.
  • Lead by example: be a resource and a mentor to your team while also diving into the day-to-day when needed.

Requirements

  • 3–5 years of experience managing teams in a marketing, social media, or digital agency environment
  • A hands-on leader who thrives in a fast-paced, collaborative setting
  • Excellent communicator in English (written and verbal), confident in presenting ideas and updates to clients and stakeholders
  • Strong organizational and project management skills, with a proven ability to juggle multiple priorities
  • Experience with influencer marketing, paid media, and social campaign strategy
  • Proficiency with tools like Google Suite and project management software; bonus if familiar with Adobe Creative Suite
  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Comfortable collaborating with cross-functional teams in a global company
  • A second language is a plus (French or Spanish preferred)

Nice To Have

  • A second language is a plus (French or Spanish preferred)
  • Familiarity with Adobe Creative Suite (bonus)

Benefits

  • Comprehensive compensation package
  • A diverse and international team (16+ different nationalities)
  • 4 weeks of PTO & Company holidays
  • An entrepreneurial environment with room for growth
  • Flexible hybrid work model with option to work from home and fully remote structures
Upfluence logo

Upfluence

3.4 Glassdoor

Influencer marketing platform for eCommerce & social commerce, helping brands & agencies generate online sales through creators, affiliates & ambassadors. We're hiring! Check out our open positions here: https://www.linkedin.com/redir/suspicious-page?url=https%3A%2F%2Fupfluence%2ecom%2FcareersUpfluence is the only influencer marketing software with a dedicated offering for eCommerce brands. We help brands drive online sales through organic influencer partnerships. Upfluence leverages social data, brand affinity and authenticity to turn your customers into your best performing influencers. Our data-driven approach to influencer marketing delivers a high ROI for each of our 1300+ clients.

Founded in 2013
New York, New York, USA
122 employees (36 in marketing)
54% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
1.7B
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
29.3%
Direct
66.8%
Referral
3%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~121

Marketing Team

Marketing Team Size
31 (25% of company)

Funding

Total Funding
$3.9M
Last Raise
$3.6M
Series A, 8 years ago

Funding History

  • Sep 2018
    Series A • $3.6M
  • Feb 2015
    Seed • $340K

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