Account Manager - Influencer Marketing
TommieTest
Boston, NY (Remote)
$90K/yr - $105K/yrIn-houseFull-timeMid level3+ years exp.
2 days ago
Influencer Marketing Specialist
Pleasantville, NY (Hybrid)
$75K/yr – $90K/yrMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive influencer marketing for a premium culinary brand, from strategy to execution, with cross-functional collaboration and data-driven optimization.
- Must-have: 3+ years in influencer or digital marketing with food creators.
- Standout: Hands-on campaign briefs, influencer relationships, and cross-team coordination.
Job Description
- Influencer Strategy Development and Execution: Assist in the development and execution of comprehensive influencer marketing strategies that align with our brand’s objectives and are approved by the Director of PR, Social Media, and Influencer Marketing
- Campaign Brief Creation: Develop detailed campaign briefs that outline the specific deliverables required from influencers, including products to be featured, messaging guidelines, and content formats. Ensure all briefs align with the overall marketing strategy and the brand guidelines.
- Partnership Management: Identify and manage relationships with influencers, chefs, and food creators who resonate with our brand values. Negotiate contracts that are mutually beneficial and drive engagement across platforms. This can include events, appearances, and collaborations as well as the associated admin.
- Content Curation & Campaigns: Ensure influencer-generated content aligns with our brand messaging, tone, and aesthetic to ensure it meets campaign objectives.
- Trend Monitoring & Market Insights: Stay informed about trends in food, cooking, and digital media. Keep a pulse on emerging food creators and influencers to ensure we are working with the most relevant and innovative partners in the culinary space.
- Campaign Tracking & Optimization: Track performance metrics to report on influencer campaigns. Use data insights to make recommendations for optimizing future collaborations and meeting KPIs. Reporting will be aligned with HQ requirements.
- Cross-functional Collaboration: Work closely with the product, creative, and digital teams, to ensure influencer campaigns support broader marketing initiatives, product launches, and brand events.
- Warehouse Sales Support: Support our national warehouse sales with local influencer activation.
- 3+ years of experience in influencer marketing, social media strategy, event marketing or digital marketing, with a strong focus on food creators, culinary influencers, or the culinary industry required.
- Demonstrated ability to create effective campaign briefs and manage influencer relationships from ideation to execution.
- Strong knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and experience working specifically within food media or with culinary influencers.
- Familiarity with Amazon Creator Connections, TikTok Shop, UGC, Influencer Marketing Softwares.
- A passion for food, cooking, or the premium kitchen tools industry is required—you must know the key players and trends in the food content creator space.
- Excellent communication, negotiation, collaboration and relationship-building skills
- A data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
- PR and Affiliate experience preferred.
- An opportunity to work with a legacy brand known for its excellence in craftsmanship.
- A dynamic and supportive work environment that fosters creativity and innovation.
- Competitive salary, benefits, and opportunities for career growth.
Zwilling J.A. Henckels
For over 285 years, ZWILLING J.A. Henckels has offered premium products that enhance the lives of professional and home chefs worldwide. Since its start as an esteemed cutlery brand, the company has grown to include a coveted collection of cookware, flatware, glassware and kitchen gadgets. Tradition, quality, innovation, and craftsmanship are its ingredients for success. Today, ZWILLING J.A. Henckels is an international industry leader that sells products in 100 countries with the help of ten wholly owned subsidiaries. Always looking forward, ZWILLING has recently acquired global heritage brands —Staub (France), Demeyere (Belgium), Ballarini (Italy), and MIYABI (Japan)—to give its customers access to the most exceptional cookware and cutlery. To view all current career opportunities, please visit https://recruiting.ultipro.com/ZWI1000ZWI/JobBoard/e1e7027a-b5de-4822-89b1-c45d6c2ab508/?q=&o=postedDateDesc&w=&wc=&we=&wpst=
Pleasantville, New York, USA
535 employees (59 in marketing)
