Influencer Marketing Manager at Rare Beauty | Los Angeles, CA

Rare Beauty

Influencer Marketing Manager

Los Angeles, CA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive influencer marketing strategy and execution for Rare Beauty, coordinating creator partnerships and cross-channel campaigns.

5+ years in PR or Influencer marketing.
Leads end-to-end influencer campaigns, talent sourcing and negotiations.
Experience with CreatorIQ or Tribe and cross-functional collaboration.

Job Description

Responsibilities

Supports the development of integrated influencer marketing strategies across paid and earned initiatives, including product seeding, mailers, events, and long-term partnerships.
Support end-to-end execution of influencer campaigns supporting both new launches and evergreen priorities, including talent sourcing, outreach, negotiation, briefing, contracting, content approvals, and performance reporting.
Identify, vet, and secure talent across tiers (macro to micro) who authentically align with brand values, campaign objectives, and target audiences.
Cultivate and maintain strong, long-term relationships with creators and their representatives to drive brand affinity and maximize partnership opportunities.
Analyze and evaluate program performance across mailers, seeding, and paid partnerships using platforms such as Tribe and CreatorIQ; deliver data-driven insights and strategic recommendations to optimize future initiatives.
Co-lead influencer mailer and seeding strategy from ideation through execution, partnering cross-functionally with PR, brand, creative, and quality to ensure alignment with key business priorities
Spearhead additional influencer-driven initiatives including affiliate programming, brand partnerships, and experiential events in alignment with the broader marketing calendar.
Oversee product forecasting and inventory management for influencer initiatives, ensuring timely allocation of new launches and evergreen SKUs to support campaign goals.
Manage and mentor the Influencer Community Assistant, providing direction, overseeing day-to-day execution, and ensuring operational success.
Other duties as assigned

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
5+ years of experience in PR or Influencer
Strong understanding of influencer marketing trends, social media platforms, and best practices
Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships
Highly organized and detail-oriented, with ability to manage multiple projects and project manage external vendors
Proactive and creative problem solver

Preferred

Agency experienced preferred

Benefits

best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!