Responsibilities

• Manage Nintendo of America’s Earned Influencer strategy, setting vision and direction for creator partnerships that build long-term community, affinity, and cultural relevance.
• Drive strategic planning and execution of experiential and community-based creator activations and events, delivering immersive, high-impact moments that bring Nintendo brands and stories to life.
• Engages with content creators to bring Nintendo products and initiatives to life while managing and executing tactics.
• Collaborates with the Communications team in celebrity marketing, identifying appropriate opportunities for the celebrity community to engage with Nintendo products in a way that drives affinity with defined target audiences.
• Manages external partners and agencies involved in executing short- and long-term initiatives on the earned and paid influencer program.
• Drafts and/or edits various materials, including strategic campaign plans, social copy.
• Manages collection and distribution of relevant game assets.
• Maintains tight communications with other marketing teams within Nintendo to ensure that new and ongoing projects are well understood and that cross-team opportunities are realized.
• Works in collaboration with counterpart leads/managers in Social Marketing, PR and celebrity team.
• As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required.