Influencer Marketing Manager at Mph Beauty | Los Angeles, CA

Mph Beauty

Influencer Marketing Manager

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize m.ph beauty’s influencer strategy, coordinating end-to-end creator outreach, gifting, and partnerships to drive earned visibility and long-term community engagement.

Influencer Network & Relationships: Source diverse creators and maintain long-term partnerships with influencers, makeup artists, and tastemakers aligned with the brand.
Campaign Execution & Logistics: Manage outreach, gifting logistics, mailers, and cross-functional ops to deliver a seamless brand experience.
Performance & Optimization: Track campaign metrics, report insights, and ideate innovative engagement opportunities to increase EMV and brand affinity.

Job Description

Own the execution of m.ph’s influencer gifting and seeding strategy across evergreen and launch initiatives
Lead creator sourcing to build a highly engaged and diverse network of influencers, VIPs, makeup artists, and tastemakers aligned with the brand’s vision and target audience
Develop tailored outreach and targeting strategies for each product launch to maximize earned visibility and engagement
Manage and mentor influencer marketing support resources (Coordinators, Interns, etc.), ensuring all creator partnerships align with broader brand and marketing objectives
Build and maintain comprehensive influencer and PR lists with a strategic mix of new, emerging, and retained creators across key audience segments
Own end-to-end creator outreach, including communication, relationship management, gifting logistics, and inbox management
Partner cross-functionally with Operations to oversee all mailer logistics, including list set-up, product allocation, shipment tracking, and delivery timelines to ensure a seamless and elevated brand experience
Cultivate and maintain strong relationships with influencers, makeup artists, talent teams, and industry contacts to drive long-term community engagement and retention
Support the planning and execution of influencer and brand events, including creator attendance and onsite coordination
Partner with the Senior Manager of Influencer Marketing on the development of PR mailers and gifting experiences, including vendor management, creative direction, mood boards, and project timelines

Mph Beauty

m.ph beauty is the creation of makeup artist Mary Phillips: a curated collection of products that blend together artistry with effortless, everyday wear.

Los Angeles, California, USA

11 employees (5 in marketing)

mphbeauty.com