Influencer Marketing Coordinator

New York, USA (Remote)

$55K/yr – $62K/yrEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end influencer campaigns for a growth-focused team, shaping strategy, execution, and measurable ROI.

  • Must-have: 1–2 years in influencer marketing or digital campaigns in a customer-facing role.
  • Standout: Ability to partner cross-functionally and translate data into creator strategies.

Job Description

Responsibilities

  • Strategy: Support the development of influencer campaign strategies, using data-driven insights to recommend talent, channels, and formats.
  • Strategy: Act as the voice of the influencer, sharing feedback that improves the creator experience and strengthens campaign performance.
  • Technical / Execution: Build and execute influencer campaigns with precision — from brief creation and sourcing to contracting, product fulfillment, and reporting.
  • Technical / Execution: Manage influencer relationships during campaigns, ensuring they have the tools, guidance, and support needed to deliver quality content.
  • Technical / Execution: Monitor campaign performance and provide timely reporting, surfacing insights and opportunities for optimization.
  • Technical / Execution: Leverage internal project management tools to keep campaigns on track, documented, and measurable.
  • Team / Collaboration: Communicate proactively with internal and external stakeholders, ensuring clarity on campaign progress, performance, and next steps.
  • Team / Collaboration: Partner with Customer Success, Sales, and Product teams to ensure campaigns align with client goals and platform capabilities.
  • Research & Best Practices: Analyze campaign execution with a critical eye, providing recommendations that improve outcomes and efficiency.
  • Research & Best Practices: Stay sharp on industry trends and platform updates, evolving best practices and contributing to team playbooks.
Later logo

Later

3.9 Glassdoor

Later is a leading social and influencer marketing solution and link in bio tool. We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.Learn more at https://linkin.bio/latermedia/

Founded in 2014
Boston, Massachusetts, USA
1.9K employees (133 in marketing)
71% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$187K
Traffic Source Mix
Search
30.8%
Direct
63.2%
Referral
3.8%
Social
1.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
102 (5% of company)
Median Career Experience
6 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$276.4M
Last Raise
$135M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $135M
  • Dec 2021
    Private Equity • $120M
  • Oct 2018
    Series A • $5.8M

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