Email + SMS Strategist

USA (Remote)

$75K/yr – $85K/yrMid Level2+ years expSalaried Ft

Posted 2 days ago

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Job Summary

Own client relationships and end-to-end email and SMS programs, turning strategy into execution and measurable results.

  • Serve as primary point of contact and relationship manager for assigned client accounts
  • Manage email production end-to-end from ideation to deployment, including segmentation and scheduling
  • Lead Email + SMS account strategy with segmentation, list growth, and A/B testing

Job Description

Responsibilities

  • Serve as the primary point of contact and relationship manager for assigned client accounts
  • Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
  • Ability to assist with logic for email + SMS campaigns and automation
  • Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
  • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
  • Work closely with the creative team to identify trends, share learnings, and recommend new strategies
  • Project coordination for new email triggers, transactional emails, and special projects
  • Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Requirements

  • Preference for bachelor’s degree
  • At least two years of experience in email marketing
  • At least one year of experience managing Email + SMS accounts and providing strategy
  • Hands-on experience with Klaviyo / Postscript / Attentive
  • Experience segmenting email and SMS lists
  • Client relationship management experience
  • Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
  • Excellent communication and analytical skills
  • Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
  • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
Homestead Studio logo

Homestead Studio

Homestead is a digital growth agency that helps eCommerce businesses scale.

Founded in 2019
Appleton, Wisconsin, USA
70 employees (36 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
32.6%
Direct
50.5%
Referral
6.9%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
22 (31% of company)
Marketing Roles Posted (Last 30 Days)
2