Responsibilities

• Develop and execute email marketing campaigns that support lead nurturing, audience education, brand awareness, campaign engagement, and conversion goals.
• Build bilingual English and Spanish email campaigns, newsletters, nurture sequences, promotional emails, and campaign follow ups for diverse audience segments.
• Create email journeys that nurture leads generated from paid media, organic social, YouTube, website forms, community campaigns, events, content initiatives, and other marketing programs.
• Partner with SEO and other marketing channels to understand high value audience questions, search behavior, AI visibility opportunities, and content themes that can be extended into email.
• Coordinate with YouTube, organic social, web, creative, content, and brand teams to align email messaging with broader omnichannel campaigns and educational content initiatives.
• Adapt web articles, legal resources, video topics, social content, reputation themes, and campaign assets into clear, helpful, and action oriented email content.
• Manage audience segmentation, list targeting, preference logic, campaign scheduling, QA, deployment, and post send reporting.
• Monitor email performance, including open rates, click rates, conversion activity, unsubscribe rates, list growth, engagement trends, and nurture flow performance.
• Plan and execute testing strategies across subject lines, preview text, content structure, calls to action, send timing, creative format, language, and audience segments.
• Translate performance data into meaningful insights and recommend adjustments that improve engagement, nurture effectiveness, and future campaign outcomes.

Requirements

• 5+ years of experience in email marketing, lifecycle marketing, CRM marketing, campaign management, marketing automation, or a related digital marketing role.
• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related discipline is preferred.
• Bilingual English and Spanish strongly preferred, with the ability to support culturally relevant communication for English and Spanish speaking audiences.
• Hands on experience building, launching, testing, and optimizing email campaigns, nurture flows, newsletters, and segmented audience journeys.
• Experience using email marketing platforms, CRM systems, or marketing automation tools such as HubSpot, Salesforce Marketing Cloud, Marketo, Mailchimp, Braze, Iterable, Klaviyo, ActiveCampaign, or similar platforms.
• Strong understanding of email best practices, including segmentation, personalization, deliverability, compliance, QA, testing, reporting, and campaign optimization.
• Ability to interpret campaign metrics and turn data into clear recommendations that improve performance and audience engagement.
• Experience creating content calendars and coordinating campaigns across multiple digital channels, including web, social, video, paid media, and content marketing.
• Strong writing, editing, organization, communication, and project management skills.
• Familiarity with project management platforms such as ClickUp, Asana, Monday.com, Trello, or similar workflow tools.

Preferred

• Experience working with lead generation, multicultural marketing, legal services, healthcare, financial services, or consumer education brands is a plus

Benefits

• 3 Weeks Paid Time Off
• 12 Weeks of Guaranteed Paid Parental Leave
• Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
• 401(k) Retirement Savings Plan
• Wellness Initiatives/Employee Assistance Program
• Rewards and Recognition Programs
• Career Development Opportunities