Responsibilities

• Build and schedule approved email campaigns, newsletters, automated messages, or lifecycle communications in the Email Marketing Specialist role at Lorygen Group.
• Maintain audience lists, segments, suppression rules, personalization fields, and campaign naming standards as part of the Email Marketing Specialist role at Lorygen Group.
• Quality-check subject lines, links, images, tracking, mobile layout, and required content before launch across digital services and customer delivery in this Email Marketing Specialist position.
• Coordinate content, creative, approvals, and send schedules with marketing stakeholders for the Lorygen Group team as part of Email Marketing Specialist work.
• Monitor delivery, open, click, conversion, unsubscribe, and bounce metrics and prepare performance summaries while supporting digital services and customer delivery in the Email Marketing Specialist role at Lorygen Group.
• Support testing and optimization of subject lines, content, timing, segmentation, and calls to action as part of day-to-day Email Marketing Specialist responsibilities at Lorygen Group.

Requirements

• Experience with email marketing or CRM platforms and strong attention to campaign details for the Email Marketing Specialist opening at Lorygen Group.
• Comfort working with lists, segmentation, basic HTML or templates, tracking links, and analytics.
• Strong copy-editing, proofreading, and quality-assurance skills.
• Ability to interpret email performance metrics and identify practical optimization opportunities.
• Good judgment about consent, suppression, and customer communication requirements.
• A pre-employment background check is required.