INFINITI Regional Marketing Communications Manager

Responsibilities

• In collaboration with Regional management, leads the analysis, development and execution of the INFINITI Marketing Group (IMG, a co-marketing program supporting Tier 2 activities) to maximize vehicle sales, brand value, and profitability objectives within assigned Region.
• Reviews, monitors, communicates and assists in formulation of agency advertising plans to drive Retailer sales and enhance brand value under constantly changing conditions.
• Leads development of Regional marketing communication plan including integration across all marketing disciplines with internal departments (centers of expertise).
• Collects and maintains Regional knowledge of key competitors’ marketing strategies to plan and react effectively to pricing, product, promotion and placement of INFINITI vehicles.
• Utilizes expertise and services of Tier 2 partner agencies.
• Oversees the development and maintenance of media plans with outside advertising agencies to drive action at each point of the purchase funnel. Discusses adjustments to marketing communications programs in consideration of constantly changing inventory mix and volume, carflow, customer preferences, economic conditions, weather, manufacturing constraints, media costs, national initiatives, etc. Influences and ensures that the use and design of Regional promotions and messaging campaigns are in alignment with National brand standards and strategies.
• Responsible for all facets of marketing and advertising for assigned Region. Reviews Tier 2 media plans with Retailers and Field Staff and recommends course of action; in coordination with agency, national marketing teams and digital marketing partners, ensures all media programs are fully utilized and optimized at the Regional level.
• Ensures Regional advertising is integrated with and supports all National Media strategies by participating in cross-functional activities and working with National marketing communications and Media teams.
• Acts as primary conduit between National Headquarters and Regional operations (RVP, AGMs, RSM, DOMs), promoting Regional feedback for the purpose of shaping National programs, and communicating National programs Regionally. Ensures RVP, AGMs, RSMs, and DOMs understand opportunities and utilize programs to drive wholesale and retail sales accordingly.
• Collects and shares Regional insights into local consumer buying landscape and competitor information for potential inclusion into the Region’s media and messaging campaigns. Ensures that Regional marketing communications programs complement National programs to address regionally-unique issues.

Requirements

• Possesses an understanding of Retailer operating business, advertising/marketing principals, concepts, practices, and a general knowledge of industry practices as well as strong creative instincts.
• Ability to navigate a critical path using own strategic thinking, judgment, innovation and ingenuity without appreciable direction.
• Ability to plan, schedule and manage projects to implementation and make decisions independently that result in innovative, creative solutions.
• Six or more years of progressive Marketing and Sales experience.
• Prior work may be a combination within an agency, dealership, region, or headquarters, and may be at the Analyst or Manager level or similar type of position.
• In-depth exposure and understanding of the development/implementation of automotive marketing plans is required.
• Bachelor’s degree in a related discipline required.
• Travel: Ability to travel up to 25%-50%, including overnight travel.

Benefits

• Rewards: Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissan perks, including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP).