Industry Marketing Manager NORAM

Minnetonka, MN (On-site)

$80K/yr – $110K/yrMid Level4+ years expFull time

Posted 7 hrs ago

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Job Summary

Own and drive the marketing strategy to enable sustainable growth, translating technical concepts into customer focused narratives and measuring impact across campaigns while collaborating with Commercial Leaders and Industry Leaders to refine plans based on data.

  • Lead development of marketing plans and projects aligned with growth strategy
  • Translate technical ideas into concise content for customers and prospects
  • Measure and report impact and partner with commercial teams

Job Description

Responsibilities

  • Lead development of marketing plans to support a sustainable growth strategy
  • Develop and execute marketing projects that are aligned with the growth strategy and priorities
  • Work with the commercial teams to understand our value proposition and the customer success stories that we need to tell, create content from these stories, and support development of marketing plans designed to help generate growth
  • Measure and report the impact of the marketing tactics and work closely with Communications, Commercial Leaders, and Industry Leaders
  • Listen to the voice of customers to understand market trends, pain points and needs to help the commercial team articulate value propositions that are customer focused
  • Translate very technical ideas into concise, useful, and impactful content that resonates with Veolia customers and prospects, aligned with business priorities and value generation
  • Understand metrics of marketing tactics and measurement of success, to facilitate reporting results to key stakeholders
  • Understand and utilize internal processes for marketing plan components, including legal and branding reviews
  • Understand priorities of the business and focused areas of growth, ensuring all work aligns with those priorities
  • Closely collaborate with the commercial team and maintain a passion for their success

Requirements

  • Bachelor's degree from an accredited university or college in Marketing or a similar field
  • Minimum 4 years in a commercial or B2B marketing role
  • Experience planning and executing events, seminars, or webinars
  • Familiarity with social media strategy and content creation for B2B audiences
  • Experience in the water or environmental services industry, or other related industries
  • Demonstrated technical background with marketing education or experience
  • Demonstrated experience in concisely summarizing technical concepts, technologies and projects
  • Ability to extract, analyse and use data to gain insights and drive business decisions

Benefits

  • Join a company that values Responsibility, Solidarity, Innovation, Customer Focus, and Respect. You\'ll have opportunities for comprehensive leadership development, career advancement, and the chance to make a meaningful impact on sustainability and environmental protection while leading a talented team.
  • We offer competitive benefits and flexible work arrangements.

Veolia | Water Tech

As the world leader in water technologies and services, Veolia relies on its 17,500 water technology experts to deliver innovative solutions that drive both performance and sustainability, without compromise. With over 4,400 technology patents and serving more than 14,000 customers worldwide, Veolia’s water technology activities generated 4.97 billion euros in revenue in 2024. These solutions are central to Veolia’s GreenUp strategic plan, accelerating the ecological transformation of cities and industries while safeguarding resources for the future

Aubervilliers, Île-de-France, France
12K employees (335 in marketing)

Traffic Signals

Monthly Visitors
74.7K
Traffic Source Mix
Search
57%
Direct
31.4%
Referral
7.4%
Social
3.1%
Paid
0.8%

Headcount Trend

Current headcount: ~12.5K

Marketing Team

Marketing Team Size
140 (1% of company)
Median Tenure
20.2 years
Marketing Roles Posted (Last 30 Days)
1

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