Industry Marketing Manager NORAM

Trevose, PA (Hybrid)

$80K/yr – $110K/yrMid Level4+ years expFull time

Posted 5 hrs ago

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Job Summary

Own and drive customer-focused marketing content and growth initiatives by translating technical concepts into compelling value propositions and coordinating with the commercial team on strategic plans.

  • Translate complex tech into concise, market-ready content aligned with business priorities
  • Align marketing plans with growth priorities and collaborate with the commercial team
  • Analyze metrics and report results to stakeholders

Job Description

Responsibilities

  • Listen to the voice of customers to understand market trends, pain points and needs to help the commercial team articulate value propositions that are customer focused
  • Translate very technical ideas into concise, useful, and impactful content that resonates with Veolia customers and prospects, aligned with business priorities and value generation
  • Understand metrics of marketing tactics and measurement of success, to facilitate reporting results to key stakeholders
  • Lead development of marketing plans to support a sustainable growth strategy
  • Understand and utilize internal processes for marketing plan components, including legal and branding reviews
  • Understand priorities of the business and focused areas of growth, ensuring all work aligns with those priorities
  • Closely collaborate with the commercial team and maintain a passion for their success

Requirements

  • Bachelor's degree from an accredited university or college in Marketing or a similar field
  • Demonstrated technical background with marketing education or experience
  • Demonstrated experience in concisely summarizing technical concepts, technologies and projects
  • Ability to extract, analyse and use data to gain insights and drive business decisions
  • Minimum 4 years in a commercial or B2B marketing role
  • Experience planning and executing events, seminars, or webinars
  • Familiarity with social media strategy and content creation for B2B audiences
  • Experience in the water or environmental services industry, or other related industries

Preferred

  • Minimum 4 years in a commercial or B2B marketing role
  • Experience planning and executing events, seminars, or webinars
  • Familiarity with social media strategy and content creation for B2B audiences
  • Experience in the water or environmental services industry, or other related industries

Marketing Team

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