Responsibilities

• Leading defined marketing initiatives under the guidance of the senior marketing leader for those industries, supporting strategy development, project planning, execution, and measurement.
• Developing and executing integrated, multi-channel marketing campaigns across email, digital, social media, content marketing, webinars, and events.
• Translating industry growth priorities, understand business development objectives, strengthen relationship development, and leverage pipeline goals for actionable marketing plans and deliverables.
• Owning project timelines, deliverables, approvals, stakeholder communications, assets, tracking, and engagement reporting to ensure successful execution.
• Coordinating the development and distribution of thought leadership content, marketing collateral, presentations, and case studies.
• Collaborating with industry leaders, internal subject matter professionals, business development teams, and Marketing Centers of Excellence to align marketing activities with strategic priorities.
• Ensuring brand consistency and messaging alignment across marketing materials and channels.
• Supporting planning and execution of strategic industry conferences, sponsorships, webinars, and client engagement activities, including logistics, promotional communications, attendee tracking, and post-event follow-up.
• Identifying opportunities to increase visibility and engagement through strategic events and industry activities.
• Maintaining marketing calendars, campaign schedules, and project management tools.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• 7+ years of marketing experience, preferably within accounting, consulting, professional services, or B2B organizations.
• Experience supporting multi-channel marketing campaigns and event coordination.
• Strong organizational and project coordination skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Detail-oriented with strong follow-through and execution capabilities.
• Proficiency with Microsoft Office and familiarity with CRM and marketing automation platforms.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Preferred

• Exposure to account-based marketing (ABM) or demand generation initiatives.
• Experience supporting content marketing and thought leadership campaigns.
• Familiarity with sponsorship marketing and webinar coordination.
• Understanding of analytics and marketing performance reporting.
• Professional services or B2B marketing experience preferred.
• Demonstrated ability and willingness to actively use AI in areas such as competitive analysis, research, and campaign development; must be an AI learner who stays current on emerging tools and best practices.

Benefits

• In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance.
• For additional information on our benefits, visit our website at https://www.withum.com/careers/.