Responsibilities

• Serve as the retail marketing point of contact for Sales, Operations, Brand, and Creative across all channels.
• Own retail strategy development for Tier 1 campaigns and key retailer initiatives.
• Lead retail strategy by channel, with a primary focus on Club, Food, and Mass.
• Translate brand positioning into clear, shopper-relevant messaging that drives conversion at shelf and in-store.
• Balance brand consistency with retailer- and channel-specific customization required to win at each retailer.
• Oversee the creation and execution of retailer-customized programs across campaign and evergreen initiatives, including off-shelf secondary displays, home shelf updates and enhanced marketing, POS signage, DOOH, in-store promotions/offers and coupons, in-store sampling, merchandising, retail execution strategy.
• Agency management.
• Navigate retailer-specific requirements, constraints, and approval processes to optimize off-shelf and in-store opportunities.
• Partner closely with Sales, Brand, Creative, and Operations to deliver cohesive, scalable in-store and around-the-store shopper programs.
• Influence cross-functional partners to align teams around shared goals, timelines, and priorities for campaigns and retailer initiatives.

Requirements

• 5–7 years of experience in retail marketing, ideally within the Consumer Packaged Goods (CPG) industry
• Proven experience executing retail marketing programs across key channels (e.g., in-store, omnichannel, retail media, and shopper activations)
• Strong understanding of retailer dynamics, including merchandising, promotions, and shopper behavior
• Experience partnering cross-functional with Sales, Brand, and Shopper/Trade Marketing teams to drive execution and results
• Demonstrated ability to translate brand strategy into retailer-specific programs that drive conversion and growth
• Strong analytical mindset with experience using retail and syndicated data to inform decisions and measure performance
• Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment
• Strong communication and presentation skills with experience influencing internal stakeholders and retail partners
• Bachelor’s degree in Marketing, Business, or a related field (preferred)

Benefits

• generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.