Company overview

Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V. utilizes LIV HYDRASCIENCETM, a science-backed formula designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration. Liquid I.V.’s great-tasting flavors contain 3x more electrolytes than the leading sports drink, have 5 essential nutrients and vitamins, and are vegan, gluten-free, non-GMO. Liquid I.V. believes a healthier world for all begins with equitable access to clean and abundant water. The brand partners with leading water, humanitarian, and community-based organizations to advance innovative solutions and help communities both expand and protect their clean water access. To-date, Liquid I.V. has donated over 54 million servings to people around the globe and has committed to donating a total of 150 million servings by 2032. Over 1% of the company’s revenue goes directly to its impact program. Liquid I.V. is available online and in-store at over 40,000 retailer doors across the United States. Liquid I.V.’s product offerings include Hydration Multiplier ® and the brand’s most innovative launch to date, Hydration Multiplier® Sugar-Free. Additional product offerings include: Hydration Multiplier® + Energy, Hydration Multiplier® + Immune Support, Hydration Multiplier® + Kids, Hydration Multiplier® + Gut Health, and Hydration Multiplier® + Sleep. To learn more, visit www.liquid-iv.com and follow @liquidiv on Instagram, TikTok, Facebook, and Twitter.For Careers, go to: https://job-boards.greenhouse.io/liquidiv
Founded in 2012
El Segundo, California, USA
375 employees (60 in marketing)
30% recommend to a friend
48% positive business outlook

Salaries

Typical salary range

$126,000 – $184,000

/ yr

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People

Hiring activity

Open marketing jobs over time

7 open now

Headcount trend

Company growth over the last 12 months

Headcount +22.5% year over year

Funding

Total funding

$10M

Last raise

$5M

Series Unknown, 7 years ago

Funding history

Jul 2019

Venture Round Liquid I.V · $5M

Aug 2018

Series B Liquid I.V · $5M

Audience

Monthly website visitors
2.1M
Month over month-29.4%
Quarter over quarter+39.8%
Top sourceDirect (52.6%)
Ad budget per month$26.4K
Average search rank47.7
Traffic source mix
Direct
52.6%
Search
33.3%
Referral
6.2%
Social
4.2%
Paid referral
3.5%

LinkedIn followers

Follower count and growth

Total followers

46.8K

12-mo growth

+37.9%

Monthly growth

+2.6%

News

Links