Responsibilities

• Own and drive the company’s overall social media strategy across TikTok, Instagram, YouTube, Meta, Reddit, Pinterest, and emerging platforms
• Develop platform-specific content strategies that grow audience, deepen engagement, strengthen brand equity, and support paid media performance goals
• Drive performance across both organic and paid social KPIs including engagement rate, reach, impressions, CTR, hook rate, CAC efficiency, ROAS contribution, conversion metrics, and content performance
• Build social-first strategies that spark community participation while also creating scalable opportunities for paid amplification
• Own creation of social-first, culturally relevant content that builds brand love while supporting broader business objectives
• Translate brand pillars, usage occasions, and differentiation into compelling platform-native storytelling that works
• Develop content formats, creator frameworks, and storytelling systems that drive sustained engagement and scalable performance
• Ensure content reflects both brand identity and audience/platform behavior across organic and paid environments
• Continuously evolve creative approaches based on platform trends, audience insights, algorithm shifts, and performance learnings
• Build a scalable content ecosystem that fuels both organic engagement and paid media performance across social and influencer channels

Requirements

• 5-7+ years of experience in social, influencer, growth marketing, social strategy, or creative performance roles within a DTC brand, agency, media company, or high-growth consumer brand
• 2+ years of experience managing a team within marketing to deliver key results and engagement
• Deep understanding of TikTok, Instagram, Meta Ads, YouTube Shorts, creator ecosystems, and platform-specific content behavior
• Strong understanding of paid media KPIs including CTR, CVR, CPM, CAC, ROAS, engagement rate, hook rate, and thumb-stop performance
• Experience developing high-performing paid social creative and conversion-focused content
• Proven ability to analyze performance data and translate insights into creative optimization strategies and scalable testing frameworks
• Experience developing high-performing Paid Social creative and conversion-focused content across UGC, creator-led storytelling, advertorial, and platform-native formats
• Strong creative instincts combined with analytical rigor and performance orientation
• Experience briefing and managing creators, agencies, production partners, and external vendors
• Comfortable operating in fast-paced, agile, test-and-learn environments

Preferred

• Experience with CapCut, Adobe Premiere, Canva, Photoshop, or similar creative/editing tools preferred

Benefits

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly tech and wellness reimbursement.
• An infinite supply of Liquid I.V. for endless hydration!