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Liquid I.V.

Brand

2.8
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Open positions5 open marketing positions

Liquid I.V. logo

Senior Retail Marketing Manager (6 months Contract)

Liquid I.V.

El Segundo, CA (Hybrid)

$62/hr - $90/hrIn-houseContractSenior level5+ years exp.
6 weeks ago
Liquid I.V. logo

Senior Manager, Head of Social & Influencer

Liquid I.V.

El Segundo, CA (Hybrid)

$126K/yr - $184K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago
Liquid I.V. logo

Director, Head of Social & Influencer

Liquid I.V.

El Segundo, CA (Hybrid)

$155K/yr - $232K/yrIn-houseFull-timeDirector/executive7+ years exp.
2 months ago
Liquid I.V. logo

Senior Retail Marketing Manager (6 months Contract)

Liquid I.V.

El Segundo, CA (Hybrid)

$62/hr - $90/hrIn-houseContract
4 months ago
Liquid I.V. logo

Director of Media

Liquid I.V.

El Segundo, CA (Hybrid)

$151K/yr - $189K/yrIn-houseFull-time
6 months ago

Company overview

Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V. utilizes LIV HYDRASCIENCETM, a science-backed formula designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration. Liquid I.V.’s great-tasting flavors contain 3x more electrolytes than the leading sports drink, have 5 essential nutrients and vitamins, and are vegan, gluten-free, non-GMO. Liquid I.V. believes a healthier world for all begins with equitable access to clean and abundant water. The brand partners with leading water, humanitarian, and community-based organizations to advance innovative solutions and help communities both expand and protect their clean water access. To-date, Liquid I.V. has donated over 54 million servings to people around the globe and has committed to donating a total of 150 million servings by 2032. Over 1% of the company’s revenue goes directly to its impact program. Liquid I.V. is available online and in-store at over 40,000 retailer doors across the United States. Liquid I.V.’s product offerings include Hydration Multiplier ® and the brand’s most innovative launch to date, Hydration Multiplier® Sugar-Free. Additional product offerings include: Hydration Multiplier® + Energy, Hydration Multiplier® + Immune Support, Hydration Multiplier® + Kids, Hydration Multiplier® + Gut Health, and Hydration Multiplier® + Sleep. To learn more, visit www.liquid-iv.com and follow @liquidiv on Instagram, TikTok, Facebook, and Twitter.For Careers, go to: https://job-boards.greenhouse.io/liquidiv
Founded in 2012
El Segundo, California, USA
375 employees (60 in marketing)
www.liquid-iv.com
30% recommend to a friend
48% positive business outlook

People

Marketing leadership

Gayle Pajaud-Waller
Gayle Pajaud-Waller
Executive Assistant to Chief Marketing Officer
At the company for 1 year 11 months
Stacey Andrade-Wells
Stacey Andrade-Wells
Chief Marketing Officer
At the company for 4 years 9 months
Masoma Imasogie
Masoma Imasogie
Head of Social Media & Digital Innovation
At the company for 3 years 5 months
Tayce Taylor
Tayce Taylor
Brand Director
At the company for 4 years 9 months

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$10M

Last raise

$5M

Series Unknown, 7 years ago

Funding history

Jul 2019

Venture Round Liquid I.V · $5M

Aug 2018

Series B Liquid I.V · $5M

Audience

Monthly website visitors
2.1M
Month over month-29.4%
Quarter over quarter+39.8%
Top sourceDirect (52.6%)
Ad budget per month$26.4K
Average search rank47.7
Traffic source mix
Direct
52.6%
Search
33.3%

News

Liquid I.V. Just Launched a Surprising New Flavor—Here’s What We Think
Nov 16, 2025 • EatingWell
Inside “The Hot Seat”: How Liquid I.V. made hydration go viral
Nov 10, 2025 • Creativebrief
Liquid I.V.’s New Sugar-Free Flavor Delivers Crash-Free Energy in a Bold Tropical Blend
Nov 5, 2025 • Men's Journal

Links

www.liquid-iv.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +22.5% year over year
Referral
6.2%
Social
4.2%
Paid referral
3.5%

LinkedIn followers

Follower count and growth

Total followers

46.8K

12-mo growth

+37.9%

Monthly growth

+2.6%

Salaries

Typical salary range

$126,000 – $184,000

/ yr

Median base

$166,000

Median total

$166,000

Median experience

7 years

Submissions

4

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Liquid I.V. insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2012
Headquarters
El Segundo, California
Employees
51-200
22.5% growth last 12mo
Marketing team
60
16% of company
41 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Growing 22.5% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-12-01
Headcount (12 months)
+22.5%
Last funding round
81 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
2.1M
Month over month-29.4%
Quarter over quarter+39.8%
Top sourceDirect (52.6%)
Traffic source mix
Direct
52.6%
Search
33.3%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
152 competitor sites
Search traffic: 24.8K organic clicks / 5.8K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+2,241
Ad budget per month
$26.4K
Average search rank
47.7
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
6 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

60
16% of the company • 41 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 60.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
2.8 / 5
Work-life balance
2.4 / 5
Culture
3.4 / 5
Diversity & inclusion
3.6 / 5
Recommend to a friend
30%
Positive business outlook
48%

Funding

Shows saved funding data.

Total funding
$10M
Last raise
Series Unknown
7 years ago
Funding details
Amount raised
$10M
Last round
Series Unknown
Last fundraise
7 years ago

News

Shows saved company news.

Liquid I.V. Just Launched a Surprising New Flavor—Here’s What We Think
Nov 16, 2025 • EatingWell
Inside “The Hot Seat”: How Liquid I.V. made hydration go viral
Nov 10, 2025 • Creativebrief
Liquid I.V.’s New Sugar-Free Flavor Delivers Crash-Free Energy in a Bold Tropical Blend
Nov 5, 2025 • Men's Journal
6.2%
Social
4.2%
Paid referral
3.5%

Total followers

46.8K

12-mo growth

+37.9%

Monthly growth

+2.6%

2023-07-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Manager, Strategy & Planning