Senior Retail Marketing Manager (6 months Contract)
Los Angeles, CA (Unknown)
Posted 2 weeks ago
Job Summary
Lead and own retail marketing efforts from strategy through execution across channels, while coordinating with Sales, Brand, and Shopper Marketing to drive growth.
Job Description
Responsibilities
- Retail Strategy & Channel Leadership
- Retailer-Specific Program Development & Execution
- Cross-Functional Leadership & Stakeholder Management
- Agency & Vendor Management
- Performance, Optimization & Measurement
- Budget & Operational Management
Requirements
- 5–7 years of experience in retail marketing, ideally within the Consumer Packaged Goods (CPG) industry
- Proven experience executing retail marketing programs across key channels (e.g., in‑store, omnichannel, retail media, and shopper activations)
- Strong understanding of retailer dynamics, including merchandising, promotions, and shopper behavior
- Experience partnering cross‑functionally with Sales, Brand, and Shopper/Trade Marketing teams to drive execution and results
- Demonstrated ability to translate brand strategy into retailer‑specific programs that drive conversion and growth
- Strong analytical mindset with experience using retail and syndicated data to inform decisions and measure performance
- Excellent project management skills with the ability to manage multiple initiatives in a fast‑paced environment
- Strong communication and presentation skills with experience influencing internal stakeholders and retail partners
- Bachelor's degree in Marketing, Business, or a related field (preferred)
Liquid I.V.
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V. utilizes LIV HYDRASCIENCETM, a science-backed formula designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration. Liquid I.V.’s great-tasting flavors contain 3x more electrolytes than the leading sports drink, have 5 essential nutrients and vitamins, and are vegan, gluten-free, non-GMO. Liquid I.V. believes a healthier world for all begins with equitable access to clean and abundant water. The brand partners with leading water, humanitarian, and community-based organizations to advance innovative solutions and help communities both expand and protect their clean water access. To-date, Liquid I.V. has donated over 54 million servings to people around the globe and has committed to donating a total of 150 million servings by 2032. Over 1% of the company’s revenue goes directly to its impact program. Liquid I.V. is available online and in-store at over 40,000 retailer doors across the United States. Liquid I.V.’s product offerings include Hydration Multiplier ® and the brand’s most innovative launch to date, Hydration Multiplier® Sugar-Free. Additional product offerings include: Hydration Multiplier® + Energy, Hydration Multiplier® + Immune Support, Hydration Multiplier® + Kids, Hydration Multiplier® + Gut Health, and Hydration Multiplier® + Sleep. To learn more, visit www.liquid-iv.com and follow @liquidiv on Instagram, TikTok, Facebook, and Twitter.For Careers, go to: https://job-boards.greenhouse.io/liquidiv
Salaries
Posted range
$62/hr – $90/hr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
Funding
Funding History
- Jul 2019Series Unknown • $5M
- Aug 2018Series B • $5M
Traffic Signals
Headcount Trend
News about Liquid I.V.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
