Responsibilities

• Own the Accounting Firm Industry Strategy
• Develop and execute Pilot's marketing strategy for the accounting firm segment.
• Build a deep understanding of firm economics, staffing challenges, workflow bottlenecks, technology adoption trends, and industry dynamics.
• Identify opportunities to accelerate Meridian adoption across different firm sizes and specialties.
• Monitor industry trends, competitive offerings, and emerging AI solutions impacting the accounting profession.
• Drive Industry Go-to-Market Programs
• Create and execute integrated marketing campaigns targeting accounting firm decision-makers.
• Build full-funnel programs that generate awareness, engagement, pipeline, and customer adoption.
• Partner with Revenue teams to support account-based marketing initiatives for strategic firms.
• Develop scalable acquisition and expansion motions across the accounting firm lifecycle.
• Build Category Leadership
• Position Meridian as a transformative platform for modern accounting firms.
• Develop messaging that articulates how AI can improve firm profitability, staff leverage, service delivery, and growth.
• Create compelling narratives around the future of accounting operations and AI-enabled firms.
• Establish Pilot as a trusted thought leader within the accounting profession.
• Create Industry Content
• Develop research reports, benchmark studies, playbooks, webinars, podcasts, case studies, and educational resources.
• Translate customer insights into high-impact content that resonates with firm owners, managing partners, operations leaders, and CAS leaders.
• Partner with customers to showcase success stories and measurable business outcomes.
• Support executive thought leadership initiatives.
• Measure Business Impact
• Own key metrics including pipeline contribution, customer acquisition, industry engagement, content performance, and partner-generated opportunities.
• Analyze campaign effectiveness and optimize programs based on performance data.
• Continuously improve marketing programs to accelerate adoption and growth.

Requirements

• 7-12+ years of experience in one of the following areas:
• B2B marketing, industry marketing, product marketing, partner marketing, or demand generation to accounting firms
• Accounting Firm Operator - You have experience running an accounting firm or expanding firm operations
• Accounting firm experience as an influencer, association leader, keynote speaker, etc.
• Experience in accounting technology, fintech, practice management software, workflow automation, or AI solutions.
• Knowledge of accounting firm operations, CAS practices, bookkeeping services, tax workflows, or audit environments.
• Exceptional communication, project management, and stakeholder management skills.
• Strong content development and storytelling capabilities.
• Experience working cross-functionally across sales, product, partnerships, and customer success teams.
• Proven track record of building and executing go-to-market strategies that drive measurable revenue impact.

Preferred

• AI-fluent in your own workflow. You're already using LLMs and AI tools to compress research, draft, iterate, and run plays at scale. You have a view on what AI is good at, what it isn't, and your work shows it.
• Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics

Benefits

• We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan