Responsibilities

• The HubSpot Administrator will be responsible for managing and optimizing BFI’s HubSpot account.
• Maximize inbound traffic. Refine and redevelop web presence for optimal SEO and AI search.
• Track paid channels and suggest improvements.
• Maintain data integrity. Audit and clean databases.
• Build and maintain frameworks for reporting and analytics.
• Build and run email campaigns.
• Configure sales pipelines, workflows, and automation.
• Maximize HubSpot's potential; identify then implement underutilized features.
• Create training documentation as relevant, in particular to support onboarding of new hires.
• Serve as resource for internal users to field questions, support priorities, functionality, planning, and integrations.