1st Financial Bank USA

Brand

3.8

Company overview

1st Financial Bank USA is proud to specialize in providing quality credit card and financial services to college students and college graduates nationwide. 1FBUSA believes that young adults who invest in their future by continuing their education will also make financially responsible decisions for their future. Services are available coast to coast 24/7 with online banking through our website and mobile app.1FBUSA also provides construction lending to builders, developers, and investors, as well as community banking services in South Dakota.

Founded in 1910

North Sioux City, South Dakota, USA

170 employees (3 in marketing)

69% recommend to a friend

71% positive business outlook

Salaries

Typical salary range

$50,000 – $60,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +3.7% year over year

Audience

Monthly website visitors

177.2K

Month over month+4.2%

Quarter over quarter-4.7%

Top sourceDirect (56%)

Ad budget per month$370.3K

Average search rank57.1

Traffic source mix

Direct

56%

Search

40.6%

Referral

2.7%

Paid referral

0.5%

Social

0.1%

LinkedIn followers

Follower count and growth

Total followers

1.9K

12-mo growth

—

Monthly growth

+3.8%

News

1st Financial Bank USA Financial Goals Scholarship – October 2025 (up to $2,000)

Oct 10, 2025 • Opportunity Desk

First Financial Bank expands to Chicago by opening downtown office

Apr 17, 2024 • The Business Journals

First Financial Bank opens first Chicago branch in Fulton Market

Apr 16, 2024 • Crain's Chicago Business

Links

Glassdoor

Open positions

Content Marketing Specialist

1st Financial Bank USA

Farmington, CT (On-site)

$45K/yr - $55K/yrIn-houseFull-timeMid level1+ years exp.

HubSpot Administrator

1st Financial Bank USA

Sioux Falls, SD (On-site)

In-houseMid level

HubSpot Administrator

1st Financial Bank USA

Sioux Falls, SD (On-site)

In-housePart-timeEntry level

3 open marketing positions

Content Marketing Specialist

1st Financial Bank USA

Farmington, CT (On-site)

$45K/yr - $55K/yrIn-houseFull-timeMid level1+ years exp.

HubSpot Administrator

1st Financial Bank USA

Sioux Falls, SD (On-site)

In-houseMid level

HubSpot Administrator

1st Financial Bank USA

Sioux Falls, SD (On-site)

In-housePart-timeEntry level