Content Marketing Specialist

Farmington, CT (On-site)

$45K/yr – $55K/yrMid Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

content and email nurture Own cross-channel content creation and email nurture, coordinating with Marketing and Business Development to align messaging and drive engagement across platforms.

  • Content ownership: produce multi-format pieces (long form, case studies, newsletters, emails, social posts).
  • Channel orchestration: plan and repurpose content for LinkedIn and other channels while maintaining brand consistency.
  • Lifecycle engagement: design and manage email drip and nurturing workflows, with performance tracking and monthly reporting.

Job Description

Responsibilities
  • Produce multiple monthly pieces of written content including short and long form content, case studies, newsletter features, email copy, and social media posts.
  • Interview internal and research external to extract insights relevant to fleet management, company processes, and industry trends.
  • Repurpose written content for multiple channels and formats (short-form posts, long-form articles, email snippets, website updates, etc.).
  • Write, edit, and publish content in a timely manner based on audience engagement patterns and channel best practices.
  • Build, schedule, and execute email drip campaigns and nurture workflows using approved templates, audience lists, and marketing platforms.
  • Coordinate audience segmentation, maintain distribution lists, and support campaign tracking and reporting.
  • Write subject lines, copy, and calls-to-action that support engagement and movement along the buyer's journey.
  • Maintain updates and lists for and contribute to monthly email performance reporting.
  • Create channel-specific content for Motorlease's active social platforms, especially LinkedIn, while strengthening brand presence online.
  • Input copy into content calendar and schedule posts using available tools.
1st Financial Bank USA logo

1st Financial Bank USA

1st Financial Bank USA is proud to specialize in providing quality credit card and financial services to college students and college graduates nationwide. 1FBUSA believes that young adults who invest in their future by continuing their education will also make financially responsible decisions for their future. Services are available coast to coast 24/7 with online banking through our website and mobile app.1FBUSA also provides construction lending to builders, developers, and investors, as well as community banking services in South Dakota.

Founded in 1910
North Sioux City, South Dakota, USA
170 employees (3 in marketing)