Responsibilities

• Content Strategy & Innovation
• Develop and evolve a multi-platform content strategy across Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging platforms
• Generate fresh, data-informed content concepts that balance trends with evergreen storytelling
• Identify opportunities to expand our content mix, including educational series, personality-driven content, behind-the-scenes features, and creator collaborations
• Stay ahead of platform trends, algorithm changes, and emerging formats
• Creative Leadership
• Lead creative ideation sessions and maintain an active content pipeline
• Produce high-quality, platform-native video content from concept through final edit
• Raise the creative standard across all published content through strong storytelling, pacing, editing, and production techniques
• Experiment with new formats and creative approaches to continuously improve performance

Requirements

• 5+ years creating high-performing social-first content for consumer brands or digital media
• Demonstrated success growing audiences across multiple social platforms
• Strong portfolio showcasing compelling short-form and long-form video content
• Advanced video production and editing skills (Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent)
• Deep understanding of social platform algorithms, audience behavior, and content trends
• Experience interpreting analytics and using performance data to guide creative decisions
• Exceptional storytelling instincts and attention to detail
• Collaborative leadership style with experience mentoring or developing creative talent
• Passion for food, beverage and lifestyle content

Preferred

• Curious and relentlessly creative
• Equal parts storyteller and analyst
• Comfortable giving and receiving creative feedback
• Proactive rather than reactive
• Excited by experimentation and continuous improvement
• Passionate about building a category-defining media brand

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits