Content Creator

New York City, NY (On-site)

$50K/yr – $60K/yrMid Level5+ years expFull time

Posted 2 hrs ago

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Job Summary

Own the end-to-end content strategy and creative execution across multiple platforms, leading ideation, production, analytics, and team development to grow the @cocktails brand.

Set and evolve a multi-platform content strategy and pipeline.
Translate performance data into creative decisions and tests.

Job Description

Responsibilities

Content Strategy & Innovation
Develop and evolve a multi-platform content strategy across Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging platforms
Generate fresh, data-informed content concepts that balance trends with evergreen storytelling
Identify opportunities to expand our content mix, including educational series, personality-driven content, behind-the-scenes features, and creator collaborations
Stay ahead of platform trends, algorithm changes, and emerging formats
Creative Leadership
Lead creative ideation sessions and maintain an active content pipeline
Produce high-quality, platform-native video content from concept through final edit
Raise the creative standard across all published content through strong storytelling, pacing, editing, and production techniques
Experiment with new formats and creative approaches to continuously improve performance

Requirements

5+ years creating high-performing social-first content for consumer brands or digital media
Demonstrated success growing audiences across multiple social platforms
Strong portfolio showcasing compelling short-form and long-form video content
Advanced video production and editing skills (Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent)
Deep understanding of social platform algorithms, audience behavior, and content trends
Experience interpreting analytics and using performance data to guide creative decisions
Exceptional storytelling instincts and attention to detail
Collaborative leadership style with experience mentoring or developing creative talent
Passion for food, beverage and lifestyle content

Preferred

Curious and relentlessly creative
Equal parts storyteller and analyst
Comfortable giving and receiving creative feedback
Proactive rather than reactive
Excited by experimentation and continuous improvement
Passionate about building a category-defining media brand

Benefits

Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits

Gallery Media Group

Gallery Media Group is a modern day media company. The company's overall mission is to 'Make Positivity Louder'. GMG focuses efforts on where consumer attention currently lies and continues to shift. Gallery Media Group is the parent company to PureWow, a social portfolio of 50+ brands including @cocktails, @moms, and @recipes, and an experiential arm, Gallery House, that pops up during cultural moments for brands and creators to collaborate for content. The Company also has a robust influencer marketing business with a vast creator network. The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

Founded in 2009

New York, New York, USA

161 employees (82 in marketing)

www.gallerymediagroup.com