Responsibilities

• Identify social media content trends on Instagram and TikTok, and seek ways for STX to create engaging and energetic content that aligns to brand standards and tone of voice
• Produce, film, and edit content for STX channels using lightweight equipment (iPhone, in-app editing tools) and/or more advanced content tools (professional camera, Adobe Premier)
• Leverage data analytics to identify best practices and increase effectiveness of digital communications
• Monitor STX social media channels and wider conversations in the sport of lacrosse and field hockey to evaluate opportunities for STX to engage and participate
• Create new and effective approaches to developing and deploying digital content that measurably grow both enrollment and engagement
• Systemize content collection in partnership with Sport Coordinators to collect content from external brand stewards (e.g. sponsored athletes, retailers, and partners)
• Manage STX brand Content Calendar for Men’s Lacrosse, Women’s Lacrosse, and Field Hockey categories in coordination with Director of Marketing and Sport Coordinators
• Establish consistent rhythm of content creation, seeking creative briefs, creative direction, and creative approvals from Director of Marketing
• Execute content deployment in alignment with STX Broadcast Calendar to ensure content is properly timed to release in concert with product launches and key initiatives

Requirements

• Bachelor’s Degree
• 1-2 years of experience in digital content creation, development & management
• On-Site presence in Baltimore, Maryland headquarters
• Comprehensive understanding of digital communication landscape, with an appreciable knowledge for social media platforms
• Established capability in digital content collection and production
• The ideal candidate will have prior experience in sports-related communications, and personal experience having played the game of lacrosse and/or field hockey
• Willingness to travel extensively, both domestically and internationally, as well as work irregular hours as required for business needs