Responsibilities

• Define, govern, and evolve TriNet’s enterprise content strategy across marketing channels, ensuring consistency, quality, and effectiveness across all customer and prospect touchpoints
• Own content standards, frameworks, and editorial direction, governing how content is planned, created, reviewed, and activated across marketing programs
• Lead content execution in support of demand generation campaigns, product launches, web initiatives, sales enablement, and customer marketing efforts
• Manage the master content calendar, ensuring alignment across campaigns, launches, seasonal initiatives, and regulatory milestones
• Expand TriNet’s content footprint into high‑impact formats such as video and podcasts, piloting new approaches and scaling successful formats
• Partner closely with product marketing, demand generation, brand, digital, PR, and field marketing to ensure content is integrated, on‑message, and performance‑driven
• Leverage internal leaders and subject‑matter experts to develop thought leadership content, including white papers, executive perspectives, and timely legislative or compliance updates
• Drive horizontal coordination and influence with other content roles and marketing partners to align priorities and avoid duplication
• Monitor content performance using engagement, pipeline, and conversion metrics; apply insights to continuously improve content effectiveness
• Stay current on content, storytelling, and digital engagement best practices to ensure TriNet communications remain relevant, differentiated, and impactful

Requirements

• Approximately 20% domestic travel required.
• Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.
• Bachelor's Degree or equivalent experience, advanced degree preferred
• Typically 8+ years Content strategy, content marketing, or digital marketing roles within a B2B environment
• Proven track record leading enterprise‑level content strategy and execution without direct people management
• Strong strategic thinking with the ability to translate strategy into high‑quality, executable content
• Deep expertise in content planning, editorial governance, and multi‑channel content activation
• Ability to influence and align cross‑functional partners without direct authority
• Excellent written and verbal communication skills and strong editorial judgment
• Data‑informed mindset, with experience monitoring content performance and adjusting approach based on results

Benefits

• Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program. Please click the following link for detailed information about our benefits offerings: https://www.trinet.com/documents/blt5b61a1040aae1904