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HR Director, Marketing
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Description
Which company will you join?
From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, nothing has changed. We're the world's leading premium alcohol company! Our brands are industry icons including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the very best people!
At Diageo, our purpose is to celebrate life everywhere, every day. To do that, you will join an organization that is passionate about customers and consumers, and proud of what they do. Diageo teams constantly set high goals and then try hard to exceed them. We are also an incredibly diverse organization, and we value each and every one's talent and personality.
Context/Scope
The Senior HR Business Partner (HRBP) for Marketing is a strategic leadership role responsible for shaping and delivering the people, talent, and organizational agenda for Diageo North America's Marketing organization. As a trusted advisor to Marketing senior leaders, this role partners closely to enable growth, drive high performance, deepen talent capability, and cultivate an inclusive culture where every employee can do their best work. This role reports to the SVP of Human Resources North America and provides business partnership to the Marketing & Innovation Leadership Team comprised of a number of Senior Vice Presidents and Vice Presidents along with their respective and broader commercial teams.
Dimensions
Strategic Partnership & Organizational Effectiveness

• Serve as the primary HR strategic advisor to the SVP & VP Marketing leaders to shape the organization and people strategy to enable business growth and long-term performance.
• Diagnose organizational effectiveness opportunities and lead interventions across structure, capabilities, culture, and ways of working.
• Use internal and external insights-including talent analytics-to influence decisions and develop measurable plans that support business outcomes.
• This role plays an active role within the NAM HR team, engaging on broader priorities from Diageo's People Strategy and contributing to Global outcomes.
  

Talent, Capability & Leadership Development

• Lead talent planning for the Marketing organization, including succession planning, capability assessments, career pathing, and development planning.
• Deliver an integrated talent and capability agenda that builds a diverse, future‑ready Marketing talent pipeline.
• Coach leaders to strengthen leadership behaviors aligned to Diageo values and to drive engagement, inclusion, and high performance.
  

Culture, Inclusion & Engagement

• Champion a culture of creativity, inclusion, agility, and accountability within Marketing.
• Lead and influence action plans stemming from organizational health insights and engagement survey feedback.
  

Core HR Processes & Operational Excellence

• Drive annual HR processes ensuring consistency, fairness, and alignment with North America and global standards.
• Partner with First Point, Global COEs, and other HRBPs to ensure seamless HR service delivery and continuous improvement in HR operating models.
  

Financial

• Responsible for annual budget overhead and headcount planning for the partners and functions it supports including employee benefit and leadership & capability training budget plans
  

Qualifications And Experience Required
You will have a solid background in leading HR subject areas where you will have already proven your ability to shape and deliver organizational effectiveness and change with confidence. You will bring the following:

• Previous experience at senior HRBP level ideally within the FMCG environment
• Prior experience of working with global client groups would be advantageous - specifically in Talent Management, Organizational Effectiveness, Reward Management, Culture & Employee engagement
• Ability to use HR data and analytics to diagnose trends and link to business performance outcomes
• Deep understanding of design principles and how they influence organizational design, use relevant benchmarking and can influence the team members to choose a design which is both effective and efficient.
• Can diagnose OE capability gaps and translate into the OE levers - learning, culture, process, ways of working and behaviors
• Understand what drives value for the business area you support, and puts effective interventions in place to enable this
• Strong change and project management skills
• Experience of driving culture and engagement strategies
• A trusted advisor and coach to leaders
• Strong business and commercial acumen with the ability to translate business strategy into people implications.
• Strong talent management experience and great talent judgment - ability to assess talent gaps, and orchestrate the actions needed to strengthen the talent bench
• Have a good understanding of HR processes and process improvement
• Experience in working successfully with customers at the most senior level: influencing, supporting and challenging.
  

Barriers to Success in Role

• Lack of personal impact & low energy
• Poor communication, challenge and engagement skills
• Process and Input focused versus outcome and delivery focused
• Inability to coach and influence upwards and among peers
• In ability to work in a matrix environment
  

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to succeed and realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.