Sr. Director - Marketing Analytics at H&R Block | USA

H&R Block

Sr. Director - Marketing Analytics

USA (Remote)

Salary Not AvailableDirector/Executive12+ years expFull time

Posted 1 month ago

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Job Summary

Own an enterprise grade marketing measurement program and turn data into budget guidance with credible attribution, cross-channel ROI, and executive-ready insights.

Measure across paid, owned, earned and brand to improve mix, forecast demand, and prove impact.
Standardize definitions, data quality, and governance for multi-brand reporting and decision making.

Job Description

Responsibilities

Own the end-to-end marketing measurement strategy across all business units and channels.
Establish standardized KPI frameworks, methodologies, and reporting governance across the organization.
Develop enterprise dashboards and executive reporting that provide clear visibility into marketing performance, efficiency, and business impact.
Ensure consistent definitions, methodologies, and data integrity across all reporting and analytics outputs.
Serve as the independent authority on marketing performance and measurement credibility.
Lead measurement and optimization across paid, owned, earned, brand, and cross-channel marketing to evaluate effectiveness, incrementality, customer journey performance, and budget efficiency.
Lead enterprise attribution, media measurement, media mix modeling, and forecasting capabilities to improve marketing investment decisions and business planning.
Establish practical, statistically sound approaches for incrementality testing, scenario planning, and hypothesis validation.
Partner with Finance and Marketing leadership to quantify channel contribution, optimize spend, and translate model outputs into actionable budget guidance.
Continuously improve methodologies as privacy regulations, platforms, and business needs evolve, with clear visibility into forecast accuracy and confidence.

Requirements

12+ years of experience in marketing analytics, marketing science, business intelligence, or data strategy.
5+ years leading enterprise-scale analytics organizations.
Expertise in marketing analytics, attribution, media measurement, media mix modeling, forecasting, predictive analytics, LTV:CAC, and brand measurement.
Experience supporting multi-brand or multi-business-unit organizations.
Experience partnering closely with Finance and Executive Leadership.
Proven ability to influence senior stakeholders and drive organizational change.
Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Data Science, Business, or a related field required; advanced degree preferred.

Nice to Have

SQL
Python/R expertise
BI platforms (Tableau, Power BI, Looker, etc.)
CDPs and marketing data platforms
Marketing automation and media platforms
Cloud architecture/solutions (Azure, AWS)

Benefits

Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com .
Equal Opportunity Employer : H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955

Kansas City, Missouri, USA

16K employees (361 in marketing)

www.hrblock.com

72% recommend to a friend

79% CEO approval