Director, Creative

USA (Remote)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the brand’s creative direction and scale across a multi-channel, cross-functional GTM engine to deliver distinctive campaigns that move business metrics.

  • Own Creative leadership: build a high performing team across design, copy, and production to deliver breakthrough campaigns.
  • Cross-functional ownership: shape briefs, narratives, and integrated marketing initiatives with Brand Strategy and GTM.
  • Operational scale: define scalable creative and content systems that ensure platform-native, adaptable work across digital, social, retail, and emerging channels.

Job Description

Responsibilities

  • You’ll shape how H&R Block shows up in the market—owning the creative expression of a nationally recognized brand
  • You’ll work across the full marketing ecosystem, partnering with Brand, GTM, Media, and Product teams
  • You’ll lead and build a creative function focused on delivering breakthrough, high-impact work
  • You’ll have the opportunity to elevate creative standards and drive meaningful business impact at scale
  • Own the creative vision across all marketing, ensuring work is distinctive, high-quality, and aligned to brand strategy
  • Define and evolve the creative expression of the brand across campaigns, channels, and customer touchpoints
  • Lead development of breakthrough campaign concepts and creative platforms that connect with customers and drive results
  • Partner with Brand Strategy and GTM teams to shape briefs, narratives, and integrated marketing initiatives
  • Provide direction, guidance, and final approval on major creative work to ensure consistency and impact
  • Own and manage relationships with external creative agencies—setting direction, evaluating output, and ensuring alignment to brand and business goals
H&R Block logo

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955
Kansas City, Missouri, USA
16K employees (361 in marketing)
72% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.7%
Direct
52.8%
Referral
5.3%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~15.8K

Marketing Team

Marketing Team Size
229 (1% of company)
Median Career Experience
18 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
3

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